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How can I get parents to take the final step and accept my tutoring Services?

Brett in Buffalo, NY
June 24, 2018

How can I get parents to take the final step and accept my tutoring companies services?

 

We have 100% State Certified teachers and come to the parents...plus we run offer for the first lesson free and the second one half off... they still don't seem to want to put their names on the contract... We've been in business since May... Not one client... I've had some teachers pull out because they are starting to think we're a joke

Answers
Frances in Bronx, NY
July 13, 2018

I can understand the parents point of view in wanting the very best for their child. However tutors like myself want the child to be the very best in the subject they're getting tutored in. Parents can set a meeting with the tutor to further understand who will potentially be teaching their child and why they want to teach their child. There needs to be a responsible healthy mutual understanding between both parties for there to be harmony.

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Advertise more, check out the rates of the competition, and then be competitive.Explain in detail what you have.

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Share your experiences from the past. Give a testimony about one of your students who was struggling at first and is now an "A" student.

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I am not an expert at this sort of thing, but there are three basics in developing a sale: (1) Give something of value, (2) Provide security/trust via authority, testimonials of others who have purchased, and (3) Tell them what to do, make it as easy for them as possible, as the more time and energy it costs the more they need to see the return on their time. All three of these look like you are doing in some form, but at the same time could be improved (though you could say to almost practically anything business-related that it could be improved). I would do two things. First, find ways to improve on the 3, such as testimonials, giving actual examples (e.g. a video) of that lesson, as it is a large commitment otherwise and presupposes quite a bit of trust to spend an hour with someone they don't know. I will say you probably do have a call to action, so the third thing I will assume is fine. The second thing to do is to recognize the industry standard for the acceptance rate of prospects, those who notice that you exist that decide to buy. I don't know the rate for tutoring, but I believe 1-5% is decent for selling things in general, and I don't expect the percentage to go above 10% of those who become aware of you or even those you meet, especially considering that 1-5% is referring those who are on their A-game to begin with. Probably the best remedy to this is to advertise to many, many people, as inevitably 1% of 10,000 people is greater than 20% 200, assuming you even come across 200 people. As an added note, on the value part, it would be wise to do your homework on what the other person's options are, as maybe they might not need your service at that moment, but they do appreciate you looking out for them, as any customer world appreciate. It also helps to QUICKLY screen people who aren't a fit for your business, as if it isn't for them and they buy it, they will probably give a negative review.

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Hi! You might think of offering free first sessions? Or paying your tutors to teach a few hours a week in free high school tutoring centers? -Clint

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Make sure you find a qualified tutor. I would not count on a free lesson because that means the rates are high to get a free session. I would offer a discount on multiple sessions. I do not have a contract with my tutoring.

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Karen in Fishers, IN
May 22, 2018

How much do you charge parents? Have you considered giving parents choices for a contract? For example, full or part-time, short-term (summer), 1 semester, full school year, 1 year, etc.? What is your marketing strategy? Do you match parents seeking help with a teacher's expertise? BTW, I am a state certified teacher seeking opportunities to tutor full or part-time. I also have experience in the business world, which was my previous career.

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I think that parents can choose me ... and of course there is probably several good tutors but based on my experience and the fact that I am French born and raised in Paris, France

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I have successfully trained well over 1,000 students!

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Sophia in Miami, FL
March 17, 2018

Perhaps your prices are to high?

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You should probably ask yourself what does a 100% State Certified teacher offer in comparison to other tutors? It seems that you think this is a valuable quality but it does not, in of itself, actually provide any information as to why a parent should pick your services. Parents are looking for clear, identifiable skills to better help their children in their education. You need to target your services to suit the demand. So unless parents are particularly looking for State Certified teachers then this is not a hugely marketable quality. Parents are more likely to be looking for specialist skills. They will want tutors who will focus on the individual needs of their children and help them acquire skills in specific subjects. You need to tailor your services around that point, so if you have tutors who have experience working one-to-one with students who struggle with math then that is likely a quality that would appeal to parents. Likewise, if you have tutors who are adept at teaching children to read, and have developed unique strategies to help students become strong readers, then this is a quality that is worth advertising.

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I think meeting the tutor and having the student and tutor meet along with the parent. If the parent can point out what they want help with and have something to show, or have the tutor work with the child for a short time of 15 minutes to a half hour before making the final decision.

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Parents I have worked with often just want help to prepare for a test, or to help troubleshoot for a standardized assessment. So in other words, quite a few parents I have come in contact with just want help for the short term rather than the long term. Maybe just go week to week for the first few times, then after a month approach them about signing on? Just a thought and best of luck!

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To be honest the whole contract thing probably scares most parents away. Instead offer packages of a certain amount of hrs with a money back guarantee if the teacher and child don't seem to hit it off. Once you have the parents' trust and they see the progress in their child they want have a problem getting a package for more hours and telling their friends about your business. Also run specials at certain times of the year, etc. Just an idea :) Angela Mann

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Cynthia in Ware, MA
Jan. 31, 2018

You need to ask for reviews from family, friends, co workers,the more you get the better chance they are going to consider your application. I also respond twice after the application has been filled out stating interest level, this may bring you closer to the top of the application list. Good luck

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Mihir in Hudson, OH
Jan. 24, 2018

Don't make the job contractual. No one wants to commit to that.

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Buy having them verify the account.

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I'd also like to mention that the link for giving someone a review isn't very user friendly either. I've had reviews not posted because the link provided for a review tells the person giving the review " Failed to process seeker write a review on provider profile." when they finish the review. This message doesn't direct them to another link, nor does it explain how they can get to that person's profile page to post a link. Any suggestions for that?

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User in Carmel, IN
Jan. 1, 2018

In order for parents to contact you, they need to be enrolled in a membership. They may not be aware of this when they create an initial post about a job. If that is not the issue, and parents do have memberships, then you need to take methods to make sure they see your profile at the top. Tell you teachers to update their profiles often and log-in regularly, this should help them to show up higher in results. Also, you can have former employers post reviews of your work. Finally, make your tutoring rate range wide enough so that your profile can be viewed by as many families as possible. Good luck!

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Tena in Miami, FL
Dec. 30, 2017

What is in the contract? Could it be scaring people off?

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User in Manchaca, TX
Dec. 16, 2017

Offer a period of time, a half-hour, free. Keep track of the client; add Skype Tutoring. Show the basic (non-personal) data on the training and years of each tutor and a price range standardized to address it. Add me to the list and I'll help you further with tons of other ideas and help in the office as well as tutor as you require. Four decades as an educator, three credentials with Texas and happy to help.

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Laura in Alameda, CA
Dec. 6, 2017

Referrals speak volumes when offering a personal service such as tutoring.

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Make sure you're advertising efficiently and to the right demographic. How are families hearing about you? What area are you in? What's the demand like? Do you offer standardized testing tutoring? What competitors do you have in the area? Be critical about what they offer and make sure you are competitive.

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Maybe you are offering too much. Instead of offering the first lesson free and the next lesson half off, give some testimonials of success stories with students. Be patient and let your reputation spread through satisfied customers.

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We must assure the parents that with our experienced educators, we know how to make learning fun...as it should be. Especially reading! For boys of most ages, any of Jack London's books; "The Hatchet", etc. and for girls, age is a critical factor. One day, it's princesses, and the next day, it's young adult.

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Lora in Escondido, CA
Nov. 24, 2017

I am an online business manager, and I would be interested in seeing what your entire approach is. How are you advertising? How are you engaging your potential clients (phone calls? text? email? -- and what you are saying/presenting), what are your fees? My first guess is that you are offering too much for free. This isn't normally a problem, but it can make you look desperate. I would offer first lesson 1/2 off, or a discount on the first month of services. Maybe also offer a small ebook or other kind of documentation -- a stylized PDF on what to look for in a tutor -- or what tutoring options are. Parents want to pay for tutoring. Somewhere along the line, you are not building trust.

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By just giving me a chance, I swear you guys will never regret it.

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Nancy in Guthrie, OK
Nov. 20, 2017

be a nnay cooking and hple kids on schooL go shopping

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Michael in Wayne, PA
Nov. 17, 2017

You have a contract--that's your problem.

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Pamela in Reno, NV
Nov. 14, 2017

Get the tutor engaged in the question... how do we help the student? For most tutors that is the real crux of why they are there.

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