Meet The Team » Sheila Marcelo

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Sheila Lirio Marcelo

Sheila Lirio Marcelo

Founder, Chairwoman & CEO

"Being part of the families we serve is both an honor and a responsibility. Making sure that we deliver for them is what drives and inspires me every day."

About Sheila Lirio Marcelo

Sheila's inspiration to found Care.com stemmed from both her personal and professional experiences. A young mother with two small children who also became part of the "sandwich generation" caring for her parents at an early age, Sheila was challenged to find quality care solutions. She knew this problem was not unique to her family and that there had to be a better solution than the yellow pages. Her career firmly rooted in technology, she knew that was the answer and founded Care.com in 2006. Today, the company is the world’s largest online destination for finding and managing family care, with more than 19.5 million members across 16 countries.

Sheila's passion for technology developed during her time as a management consultant and a teaching fellow at Harvard Business School. Her growing appreciation for the power of technology to help solve real problems for people led her to Upromise, where she was VP of Product Management and Marketing for the service that helped families save for college, and then to executive search engine TheLadders.com, where she was VP and General Manager. Following TheLadders.com, she was an Entrepreneur in Residence at Matrix Partners where she developed the plan for Care.com.

As Care.com has grown and scaled, Sheila has been honored with numerous accolades, including one of the "Top 10 Women Entrepreneurs" at Fortune's Most Powerful Women Summit (2009) and Fortune Magazine (2014), the youngest recipient of the lifetime award by HBS – the Harvard Business School Alumni Achievement Award (2014), and bestowed one of the highest honors for Filipinos, the Filipino Heritage Award or Pamana ng Pilipino from President Benigno Aquino III of the Philippines.

Sheila is also a Henry Crown Fellow with the Aspen Institute (Class of 2012), was awarded a Marshall Memorial Fellowship (Class of 2011), and named a Young Global Leader by the World Economic Forum (Class of 2011).

Sheila is a Board Trustee of the Philippine Development Foundation, a non-profit organization that works with the Philippine government on education, innovation and entrepreneurship initiatives. In addition, she sits on the Advisory Board for the Harvard Business School Rock 100 Entrepreneurs Summit, and is an advisor to several start-up companies.

Sheila founded WomenUp.org in 2010 to increase women's roles in the global economy by providing leadership training, mentorship and support to girls and women through every stage of their lives and careers. A frequent speaker on women in technology and female entrepreneurship and leadership, Sheila has spoken alongside President Obama at the White House Summit on Working Families (2014), with global political and business leaders at The World Economic Forum (2013, 2015), and to emerging female leaders at Harvard University (2013) and CEOs at Northeastern University (2013).

Sheila graduated magna cum laude from Mount Holyoke College with a degree in Economics and received her J.D. and M.B.A. degrees, with honors and the Dean's Award from Harvard University.

Sheila's Awards

  • Filipino Heritage Award, President Benigno Aquino III of the Philippines, 2014
  • Alumni Achievement Award, Harvard Business School, 2014
  • Entrepreneur of the Year, New England Venture Capital Association, 2014
  • Pinnacle Award, Boston Chamber of Commerce, 2014
  • Top 50 in Digital Health, Rock Health, 2014
  • Digital Trailblazer, National Association of Female Executives, 2013
  • Leading Women Award, Girl Scouts of Eastern MA, 2013
  • Strengthening Families Award, Room to Grow, 2013
  • 100 Most Intriguing Entrepreneurs, Goldman Sachs 2013 Builders & Innovators Summit, 2013
  • Outstanding 50 Asian Americans in Business, Asian American Development Center, 2013
  • Academy of Women Achievers, YWCA, 2013
  • Women of Excellence, National Council on Aging, 2013
  • 100 Innovators, Boston Globe, 2013
  • 100 Most Intriguing Entrepreneurs, Goldman Sachs 2012 Builders & Innovators Summit, 2012
  • 10 Most Powerful Women in Tech, Boston Globe, 2012
  • Leader in Diversity, Boston Business Journal, 2012
  • Innovation All-Stars: Tech Luminary, Boston Business Journal, 2012
  • Ernst & Young Entrepreneur of the Year, New England, 2010
  • Top 10 Women Entrepreneurs, Fortune's Most Powerful Women, 2009
  • 40 Under 40, Boston Business Journal, 2009