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Care.org

Cooperative for Assistance and Relief Everywhere, Inc. (CARE), is a leading humanitarian relief and development organization fighting global poverty, which is unrelated to Care.com but is one of Care.com's preferred charities. Visit care.org for more information about this organization.

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Naaz Nichols

Naaz Nichols

Chief Customer Service Experience Officer

“As a single mom of two young children and a daughter to aging parents, I empathize with the challenges faced by the sandwich generation. I’ve personally experienced the need to step away from my career to care for my father, which has given me a profound appreciation for the importance of accessible care that provides peace of mind to all working families. This is why I’m so passionate about the mission of Care.com, as it aligns perfectly with my own experiences and values.”

Naaz was appointed Chief Customer Experience Officer (CXO) in September 2023.  In this capacity, she has oversight for all aspects of the customer relationship, ranging from Global Customer Operations, which includes all member care teams, to Trust & Safety.  In addition, she leads the Company’s Provider Product team, working to enhance the user experience for caregivers using the Care platform.  

Naaz joined Care from HBO Max where she was Senior Vice President, Retention & Editorial and managed the network’s US customer retention strategy, lifecycle marketing and editorial content.  Earlier, she was Chief Marketing Officer at Avantax Wealth Management, preceded by senior roles at Academic Partnerships, Expedia Group, Nokia, and Match.com.

She received her MBA from the Cox School of Business at Southern Methodist University and her BA from the University of Texas at Austin.  She is a proud – and busy – mom to two children.