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Care.org

Cooperative for Assistance and Relief Everywhere, Inc. (CARE), is a leading humanitarian relief and development organization fighting global poverty, which is unrelated to Care.com but is one of Care.com's preferred charities. Visit care.org for more information about this organization.

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John W. Buchanan

John W. Buchanan

Chief Marketing Officer

“I believe we are at a tipping point in society where the need for quality care for loved ones is more dire than ever, and I am especially proud to be on a mission-driven team that comes to work each and every day dedicated to playing a crucial role in improving the lives of families and caregivers worldwide.”

John was appointed Chief Marketing Officer (CMO) in September 2023.  In this capacity, he oversees all aspects of Care’s global marketing effort’s spanning both the Company’s digital platform and enterprise arm.  

Prior to joining Care, John was CMO at LegalZoom, where he drove consistent growth through innovative cross-channel marketing programs during his tenure.  Previously, he was Senior Vice President, Marketing Strategy, Technology and Sciences for the National Football League.  He has also held senior marketing roles at Adobe, Electronic Arts, Yahoo and Mattel.

John received two BS degrees from the University of Southern California (USC), where he continues to maintain strong ties.  He sits on the Corporate Advisory Board and is an Executive in residence for the school.  He is also an advisor to several companies spanning diverse industries, is a guest lecturer at various undergraduate universities and is actively involved in several philanthropic and non-profit organizations and devoted to coaching youth sports in his community.  He and his wife, Samantha, are devoted parents to two sons, Braden and Tate, and their goldendoodle, Daisy.