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The App Introduces New Branding for's Employer Program - from Workplace Solutions to Care@Work - to Better Reflect Today's Modern Workforce

WALTHAM, MA (February 24, 2016) – The modern workforce is facing increasing challenges in integrating work and life. Employees are demanding more resources, tools and programs to support their families, and employers are taking note by offering more robust family care benefits. As a reflection of this change, (NYSE: CRCM; today announced the launch of the Care@Work app, providing an on-the-go solution for employees of a growing corporate client list of over 160 companies. Employees can now find, book and manage family care needs as they arise on a 24/7 basis. The app, available for client employees to download for free on iOS or Android devices, will act as the primary portal for their personalized family care benefits.

As the cornerstone of’s employer program, the new app also sets the stage for the rebranding of the business formerly known as Workplace Solutions to Care@Work. This change reflects the vision of helping employees balance the broad spectrum of care needs with their work commitments and the overall changing dynamics of the workplace. Whether it’s backup child care for last-minute emergencies or ongoing care for an elderly loved one, working families can now manage both their unexpected and planned care needs when, where and how they want with 24/7 access and support around their Care@Work benefits.

“Technology has infiltrated every aspect of the workforce and is shifting the way both companies and employees function, especially when it comes to engaging with their benefits. Our Better Benefits Survey revealed that 40% of employees would be more inclined to use their benefits if they were accessible from a mobile device, which increased to 64% of employed millennials,” stated Michael Marty, VP and GM of Care@Work. “Whether it’s staying home with a sick child versus meeting with a top client, needing a last-minute dog sitter to cover during an unexpected work trip, or looking for a math tutor to help a struggling son or daughter, care needs arise all times of the day, and all throughout the week. We built the Care@Work app to give employees the immediate and flexible support they need to manage these challenges on the scale an employer requires, from urban centers to remote employees working in today’s virtual environment.”

Care@Work app features include:

  • On-demand search functionality and direct access to a network of specialists for assistance in finding short-term and/or ongoing care
  • Seamless integration with the existing mobile app, providing employees with’s best-in-class consumer technology platform to handle their own scheduling and video interviews, and eventually book and pay caregivers from pet sitters and babysitters, to tutors and housekeepers
  • Review child and adult backup care program details, including the number of days available, co-pays and employer-sponsored subsidies for in-center/in-home care
  • Book in-home and/or center-based backup care for children either directly through the app or with the click-to-call function to connect with the Care@Work backup care team 24 hours a day, 7 days a week
  • Receive notifications and review care reservations

“In a client survey, we found that more than 90% of employees using their Care@Work benefits were able to better balance work, family and personal obligations,” added Mr. Marty. “We’re also providing companies a scalable solution for their workforce. With the caregivers on our platform and the in-center backup care network we’ve established, including brands such as KinderCare Education, employers aren’t tied to limiting care to one specific location, so whether employees are located at the company headquarters or across the country, each one feels equally supported. These benefits not only affect the well-being of employees and their families, but helps to increase loyalty and reduce turnover costs for the employer, and we believe the app will only help improve those numbers.”

Since its inception, Care@Work has supported hundreds of corporate clients globally, including five of the top eight on Glassdoor’s “2016 Best Places to Work” list, and currently assists more than 800,000 employees with family care needs. To complement’s digital marketplace of providers spanning 16 countries, Care@Work has developed a global network for in-home and in-center backup care, including KinderCare Education and 20 curated nanny agencies in the U.S., My Family Care in the U.K. and Ireland, and more than 1,700 adult and senior care agencies and facilities internationally. With 4,000 and growing early childhood education centers supporting Care@Work clients worldwide and 8.1 million individual providers on, Care@Work is able to provide companies a customized and expansive suite of services to support employees in finding the care that best fits their family needs.

Learn more about the rebrand story and new app on the Care@Work blog. The Care@Work app is available today for download for free on iOS and Android. Companies and employees can learn more about Care@Work, information on available offerings and additional details on the benefits of providing family-care benefits at Be sure to follow Care@Work on Twitter, LinkedIn and Facebook.


Since launching in 2007, (NYSE: CRCM) has been committed to solving the complex care challenges that impact families, caregivers, employers, and care service companies. Today, is the world’s largest online destination for finding and managing family care, with 10.3 million families and 8.1 million caregivers* across 16 countries, including the U.S., UK, Canada and parts of Western Europe, and approximately 800,000 employees of corporate clients having access to our services. Spanning child care to senior care, pet care, housekeeping and more, provides a sweeping array of services for families and caregivers to find, manage and pay for care or find employment. These include: a comprehensive suite of safety tools and resources members may use to help make more informed hiring decisions - such as third-party background check services, monitored messaging, and tips on hiring best practices; easy ways for caregivers to be paid online or via mobile app; and household payroll and tax services provided by HomePay. builds employers customized benefits packages covering child care, back up care and senior care consulting services through its Care@Work business, and serves care businesses with marketing and recruiting support. To connect families further, acquired community platforms Big Tent and Kinsights in 2013 and 2015, respectively. Headquartered in Waltham, Massachusetts, has offices in Berlin, Austin, New York City and the San Francisco Bay area.

*As of December 2015

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Natalie Gerke
Public Relations Manager

Press Releases