The Director of eCommerce & Marketing Strategy for LifeMart is responsible for merchandising the LifeMart product offering and optimizing the user experience to positively impact KPIs. This includes the ability to measure performance, gather insights, and make strategy recommendations in multiple areas including: member acquisition/retention, site engagement, email marketing, and merchant performance. The Director of eCommerce & Marketing Strategy will work with product, marketing and creative resources and coordinate all user experience testing and enhancements. The director will set the performance objectives and measurement criteria, and track results. Candidate is expected to possess a fundamental understanding of ecommerce, product/service merchandising, usability design and testing.
The Paid Social Media Manager will develop, launch, and optimize high performing paid social campaigns to drive new customer acquisition. Our ideal candidate is passionate about and has experience in analyzing/optimizing campaign performance, reporting, developing testing methodologies, rolling out new creative and copy, identifying new ways to scale and driving down acquisition costs.
Care.com is looking for a Streaming TV / Audio Manager to support the paid acquisition team. In this role, you will help drive Care.com's non-linear marketing channel through scaling a sizable budget and optimizing performance across individual publishers.
Care.com is looking for an Associate Marketing Manager to support a fun and fast-paced Marketing team with a focus on the lifecycle of our members in a double-sided marketplace! In this role, you will build, QA, schedule, and run post-deployment analysis on transactional, triggered, and promotional campaigns across all channels (email, push, SMS, in-app, on-site). These efforts will help to drive acquisition, revenue, product utilization, and retention. As part of a team constantly looking to drive better and longer-term engagement with our customers, you’ll need to be comfortable with data to power automated workflows and dynamic HTML builds. We work in a test and learn environment to continuously improve the performance of campaigns.
Care.com HomePay is looking for an Associate Marketing Manager to support a fun and fast-paced Marketing team with a focus on excelling lifecycle communications of this award-winning tax and payroll service! In this role, you will manage CRM communications for Care.com HomePay, our award-winning tax and payroll service for families with household employees. Working cross-functionally, you will ensure the right data is in our marketing automation system to power personalized messages, identify the right channel mix (email, push, in-app, site), write campaign briefs, and oversee creative development. You will also build, QA, schedule, and run post-deployment analysis on campaigns.
Care@Work is searching for a Web Marketing & Engineering Director to build out our B2B web presence and strategy as we ramp up our focus on acquiring and retaining business clients. The ideal candidate is a self-starter who is a blend of a web marketing expert, web engineer, and data-driven marketer, ideally in a B2B company with a robust partner marketing business model. This role will work closely with product, product marketing, global marketers, designers, researchers, and developers to build our web presence then proactively manage, prioritize, execute, and continually optimize all web projects. The ability to creatively problem-solve and effectively communicate across all teams, as well as with executives, will be crucial for success. In addition, this role will report key success metrics and test findings/results and make recommendations for improving the experience and over site conversion.
Care@Work offers businesses and their employees a suite of products and solutions that gives them flexibility and choice. This allows employees to use Care@Work’s services for child and adult backup care, housekeeping services, senior care solutions, and access to the largest online community for finding care. The sales organizations that support SMB, enterprise, and strategic accounts are growing, and we're in search of an experienced Director of Sales Training & Enablement to support our revenue and growth organizations.