If you’ve ever cared for an aging loved one, you know the mix of love, responsibility, fear, and exhaustion it brings. And the truth is, one day, someone will be caring for you, too. The decisions can feel overwhelming: understanding your options, finding the right care, addressing medical and financial needs, navigating family dynamics—all while juggling your own life.
Nearly every family faces this at some point. According to the latest data from AARP and the National Alliance for Caregiving, 63 million Americans are providing ongoing care right now. That’s 63 million people trying to figure out the path forward, often in moments of crisis.
Yet, too many do this without a guide. At Care.com, we know this feeling well because so many of us have lived it ourselves—and we believe no one should have to do this alone.
Introducing Senior Care Advisor
We’ve now launched our first-ever Senior Care Advisor service, our most comprehensive senior care navigator. With Senior Care Advisor, families can expect 90 days of ongoing, one-on-one access to a master’s-level social worker who will listen, ask the right questions, and develop a comprehensive, personalized care plan.
The result is not a list of generic options—it’s a personalized roadmap that reflects each family’s medical, financial, and emotional realities. And because we don’t take referral fees or commissions, every recommendation is made with your family’s best interest in mind.
This experience is designed to help families navigate one of life’s most complex and emotional situations with more confidence and less stress. Early results have been extraordinary: families who’ve already worked with a Senior Care Advisor report 100% satisfaction — and 97% would recommend the experience to others. One family who used this service during a medical crisis told us they finally felt calm after their first consultation because they had a clear next step. Another caregiver talked about how valuable the additional support was, even as someone who already has eleven years of caregiving experience.
Bringing together the best of humanity and technology
In a moment when artificial intelligence dominates headlines, it can be tempting to believe that technology alone will solve life’s hardest problems. But caregiving is different, because at its core, it is a profoundly human endeavor. Families don’t just need data or facts—they need someone who can listen, understand the nuance of their situation, and respond with both expertise and empathy.
At Care.com, we’re continuing to invest in technology and AI tools to expand access and simplify logistics, but we’re equally committed to ensuring families never lose the human touch at the center of care. That’s what our Senior Care Advisors provide: the professional training to deliver factual, comprehensive guidance, and the compassion to sit with families in their uncertainty and help them feel heard, supported, and understood.
Technology has always been our foundation, but people are at our heart. This is just one of many steps we’ll continue to take to bring the best of both worlds together, with a deep sense of purpose. Building on the foundations set during our rebrand, we’ll keep innovating to ensure families get the support they need at every stage.
This is our commitment. This is the future of care.
