Care.com Privacy Policy - Data Protection Notice


Care.com Europe Ltd. (hereinafter called Care.com) is committed to protecting the privacy of your personal data. This Privacy Policy is designed to provide a clear understanding of the personal data Care.com collects and how we process it to provide users with a better experience. It applies to users of www.care.com/en-gb and any affiliated websites, web pages and mobile applications (the “Site”).

Please note that Care.com adopts a variety of measures to protect the personal data entrusted to us. By way of example, we use a differentiated system of access entitlements and technical protection measures, such as SSL/TLS encryption and cascading firewalls.

1. Contact Information

The data controller processing your personal data in relation to this Privacy Policy under applicable data-protection legislation is

Care.com Europe Ltd,
Highlands House, Basingstoke Road, Spencers Wood, Reading, Berkshire RG7 1NT
membercareuk@care.com

If you have any questions regarding Care.com’s handling of your personal data, you can contact our Data Protection Officer at any time. The Data Protection Officer can be reached at the above postal address and by e-mail at privacy-uk@care.com.

2. Statutory requirements

In providing its services Care.com will comply with applicable data-protection laws, in particular Regulation (EU) 2016/679 (General Data Protection Regulation or GDPR), the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

3. Processing personal data

Whenever you use or interact with our Site (e.g. by completing and submitting information through our contact form, or by logging on to the Site with a username and password), your personal data is processed.

Personal data consists of information relating to an identified or identifiable natural person. It specifically includes all information that may make it possible to ascertain your identity, for instance your name, your telephone number, your address or e-mail address. A natural person is regarded as identifiable if she or he can be identified either directly or indirectly.

3.1. Use for informational purposes / Accessing our website

When you use the Site solely for informational purposes, i.e. if you do not log in, or are not otherwise transmitting information to us), we do not collect any personal data, except for the data which your browser transmits to make it possible for you to visit the Site. These elements are:

  • IP-Address
  • Date and time of enquiry
  • Content of request (actual page)
  • Website from which the request comes
  • Number of pages visited and of searches carried out
  • Browser type, language and version
  • Operating system and version
  • Terminal (desktop, tablet, mobile)

The information saved in the logfiles allows no direct conclusion to be drawn about you as a person – in particular, we save the IP addresses only in abbreviated, anonymised form. Users’ IP addresses are deleted or anonymised once use is over. In an anonymisation process, the IP addresses are altered so that individual items of information regarding personal or material matters can no longer be attributed to a particular or identifiable natural person, or can only be so attributed through a disproportionate expenditure of time, costs and labour. We evaluate the data in so-called log files in order to improve the Site further, to make it more user friendly, and to find and correct defects more rapidly. The information is also used to manage server capacities for purposes of meeting relevant volume requirements.

The data processing described in this Section is necessary for you, in the first instance, to access content on the Site, to make the visit to the website possible and to ensure the permanent functionality and security of our systems. The legal basis is Art. 6, Paragraph 1 (f) of the GDPR, based on Care.com’s legitimate interest in making customers and potential customers aware of our free and paid offerings. The processing of relevant data is necessary to make the Site content available. Otherwise individuals would not be able to use the Site as desired.

IP addresses generally are anonymised immediately, after seven days at the latest.

3.2. Users that log in to the Site

In relation to the delivery of services to users logged in to the Site, Care.com needs to process the personal data with which it has been entrusted in compliance with applicable data-protection legislation. This is only done if you consent to such processing by Care.com or its service providers, or if a legal justification for such processing already exists, e.g. insofar as it is necessary in anticipation of and for the fulfilment of a contract between you and Care.com.

When registering, we specifically ask you to provide your last name, first name, postcode and town or city, and your e-mail address.

If you are a care seeker and create a job profile, you will also have the ability to provide additional information, such as the type of care requested (e.g. senior care tutors, etc.), job description, your child’s name and birthday, your telephone number, and a photograph. This data is input by you directly. You have the ability to view data specifically processed for the various care related services under “My jobs.”

If you want to use a service for which there is a charge, payment data will also be collected to process the purchase.

If you are offering care services, we also ask you for your gender and date of birth. Additional data may be collected, such as the type of care offered (e.g. senior care tutors, etc.), personal description, hourly rate, experience, specific qualifications (e.g. driving licence, languages), photograph and references (optional). This data is entered by you directly. You have the ability to view the data processed specifically for the various care related services under “My profiles.”

We also ask commercial/business users to state the approximate size of their respective businesses, their trading names and trading addresses.

To increase your chances of finding a job or an appropriate carer, other users may view parts of your profile. Specifically the following information is visible to other users of the Site: first name, photograph (if provided), age, and – for data-protection reasons – only the first letter of your surname. Reviews that you provide, or which have been made about you are likewise visible on the Site. These reviews may also be distributed through our Newsletter(s) (See Section 9 below), to increase your chances of finding a job or to recommend carers to care seekers.

In addition, the contents of the job profiles and job advertisements posted by you will be viewable on the relevant Site pages. Accordingly, you have a decisive influence on how much information about yourself you wish to disclose. Providing relevant and appropriate information increases your chances of finding the right job or carer for you. We reserve the right, for reasons of data protection, to delete sensitive information from the profiles and advertisements pursuant to Section 3 of our "Terms of use".

The data processing described in this Section is necessary to conclude a contract between you and Care.com, i.e. in anticipation of and then to fulfill a contract. Thus, the legal basis is Art. 6, Paragraph 1 (b) of the GDPR. If you do not provide the data described in this Section, jobs cannot be posted or searched for on the Site.

User accounts are used to store information to facilitate the posting of jobs and the provision of care related services. Incomplete accounts will be deleted after 90 days of inactivity. Data collected in relation to closed user accounts will be deleted by us no later than one year after your account is terminated in accordance with our "Terms of use", or earlier if you contact us with a request for deletion. In some cases, data may be retained for longer periods if there is a contractual reason or other legal justification or requirement for doing so (e.g. for tax or other legal reasons).

3.3. Mobile usage

If you access the Site by using the browser of a mobile device, or if you download and install our app from an app store (e.g. Google Play Store or Apple App Store), you will have the same general experience that you would have when accessing the relevant content through a non-mobile device. In other words, the same personal data is processed.

Please note that to download our app(s), you must first register for a user account with the relevant app store(s) and conclude a usage contract with them. Care.com has no influence over that process; in particular, we shall not be deemed to be a party to any such contract. When downloading and installing the app, the information provided by you will be transmitted to the app store in question, in particular your username, your e-mail address and the customer number of your account, the time of the download, and the individual identity code of your device. We have no influence over this data processing and have no responsibility or liability for it. We process this data when provided only insofar as this is necessary for the downloading and installation of the app on your mobile device (e.g. smartphone, tablet).

3.4. Verification checks

We enable users that register with us to voluntarily verify their personal data. To do so and to obtain a “Verified” badge on our Site, registered users can have their e-mail addresses and telephone numbers validated. The legal basis is Art. 6, Paragraph 1 (f) of the GDPR, based on the Care.com’s legitimate interest in creating a platform that is trusted.

3.5. Surveys and competitions

If you take part in one of our surveys, we use the data provided by you for market and opinion research. We generally use such data in an anonymised form for internal purposes. If, in certain cases, surveys are not conducted anonymously, we will only collect your personal data with your consent.

When we conduct sweepstakes we use your data to determine and notify a winner. More detailed information about any particular incentive can be found in the terms and conditions for the promotion in question. You can prevent the use of data for surveys and sweepstakes at any time, either wholly or for particular campaigns, without incurring any costs other than transmission costs under the basic tariff(s). A written message sent by you to us as set forth in Section 1 above (e.g. e-mail or letter) suffices. Please note that the GDPR does not apply to anonymous surveys. If, in certain cases, personal data is actually processed, the legal basis for such processing is user consent under Art. 6, Paragraph 1 (a) of the GDPR. Providing data as part of surveys or sweepstakes is voluntary and not necessary for the use of the Site.

3.6. Newsletter

You can receive from Care.com information about our own services and special discounts (news about our services and offerings) and about products and services provided by our cooperation partners (partner products and services).

To send our newsletter we use Iterable, a service provided by Iterable, Inc., 360 3rd Street, Suite 675, San Francisco, CA 94107, USA (“Iterable”). If, in an unusual situation, personal data is transmitted to the USA, or other countries, if any, which according to the European Commission, do not offer an adequate level of protection, suitable safeguards or instruments for protecting data subjects have been implemented. We give you an opportunity to consent to the receipt of our Newsletter while registering on the Site, and within the settings of your user account. The legal basis is Art 6, Paragraph 1 (a) of the GDPR.

We use statistics to analyze certain usage patterns of our Newsletter. We do this through the use of small graphics which are embedded in the messages (so-called pixels). If you do not want your user data to be analysed in this fashion, you can cancel your access to the Newsletter (see below) or deactivate graphics as a standard feature in your e-mail program. The legal basis is also Art 6, Paragraph 1 (a) of the GDPR.

You can cancel our Newsletter at any time; you can find a link for this purpose in each Newsletter. Once you are logged on to the Site, you can also cancel the Newsletter through your privacy settings and preferences under Settings / Messaging and security. Alternatively, you can contact us as set forth in Section 1 above.

The only information required by us for you to receive the Newsletter is your e-mail address. Providing data in relation to “News about Products and Services” and “Partner Services and Events” is voluntary and not necessary for using the Site.

4. Use of cookies and similar technologies

Portions of our services require the use of so-called cookies or similar technologies (in the following referred to as “tools”) which are either provided by us or third parties.

A cookie is a text file that is saved on your hard disk either temporarily (“session cookie”) or permanently (“permanent cookie”). Cookies are not used to execute programs or to load viruses onto your computer. Rather, cookies mainly allow us to customize products or services for you, and to make use of the Site as efficient as possible. Similar technologies are Web Storage (Local / Session Storage), Fingerprints, Tags or Pixels.

It is customary for most browsers to be so set that they accept cookies and similar technologies. However, you can also adjust your browser so that it rejects cookies and similar technologies or asks you to confirm them in advance. If you reject cookies, our Site and services may not function as intended.

We also use cookies to design and optimize your online experience in a customized way. In that regard, we mainly use “session cookies”, which are deleted when a browser closes. Session cookies are used for log-in authentication and for system load balancing. We set cookies to collect usage data from you, and to process and use that data. Such use allows us to make the Site more user friendly, effective, and secure.

We use “permanent” cookies to identify and store your language, and to automatically detect whether you have already taken part in a survey or have already seen information and/or advertisements placed on the Site. This allows us to refrain from sending you the same information on your next visit to the Site. Permanent cookies are automatically deleted after a prescribed period, which may vary, depending on the cookie.

In the following sections the tools we use are listed according to categories, whereby we will inform you in particular about the providers of the tools, the storage duration of the cookies and the transfer of data to third parties. It also explains in which cases we obtain your voluntary consent to use the tools and how to withdraw it.

4.1. Legal basis and withdrawal 4.1.1. Legal basis

We use the necessary tools for our website operation due to our legitimate interest in accordance with Art. 6, Paragraph 1 (f) GDPR to enable you to use our website more comfortably and individually and to make it as timesaving as possible. In certain cases, these tools may also be required for the performance of a contract or in order to take steps prior to entering into a contract, then processing takes place in accordance with Art. 6, Paragraph 1 (b) GDPR.

All other tools, especially those used for marketing purposes, we use on the basis of your consent in accordance with Art. 6, Paragraph 1 (a) GDPR. Data processing using these tools will only take place if we have received your prior consent.

4.1.2. Obtaining your consent

We use the OneTrust tool from OneTrust Technology Limited, 82 St John St, Farringdon, London EC1M 4JN, UK (“OneTrust”) to obtain and manage your consent. This generates a banner that informs you about the data processing on our website and gives you the opportunity to consent to all, individual or none of the data processing using optional tools. This banner appears the first time you visit our website and when you select your settings again to change them or to withdraw your consent. The banner will also appear the next time you visit our website if you have deactivated the storage of cookies or the OneTrust cookie has been deleted or has expired. Your consent or withdrawal, your IP address, information about your browser, your device and at the time of your visit will be transmitted to OneTrust during your website visit. OneTrust also uses a necessary cookie in order to save the consents and withdrawals you have given. If you delete your cookies, we will ask you for your consent again when you visit the website at a later date. The data processing by OneTrust is necessary in order to provide you with the legally required consent management and to comply with our documentation obligations. Legal basis for using OneTrust is Art. 6, Paragraph 1 (f) GDPR, based on our legitimate interest in meeting the legal requirements for cookie consent management.

4.1.3. Withdrawing your consent and changing your selection

You can withdraw your consent for certain tools at any time. To do this, click on the following link: Cookie Settings. There you can also change the selection of the tools you want to consent to use, as well as additional information on the cookies and the respective storage period.

4.2 Necessary tools

We use certain tools to enable the basic functions of our website (“necessary tools”). Without these tools we would not be able to provide our service. Therefore, necessary tools are used without consent on the basis of our legitimate interests in accordance with Art. 6, Paragraph. 1 (f) GDPR or for the performance of a contract or in order to take steps prior to entering into a contract in accordance with Art. 6, Paragraph 1 (b) GDPR.

4.2.1 Insertion of our own cookies

We use our own cookies in particular

  • For log-in identification;
  • For load distribution;
  • To store your language settings;
  • To note that information placed on our website has been displayed to you – so that on your next visit to the website it does not need to be displayed again.
4.2.2 Google reCAPTCHA

This website uses the Google reCAPTCHA service, which is offered for users from the European Economic Area and Switzerland by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland and for all other users by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (together "Google").

Google reCAPTCHA protects the Site from fraud and abuse by checking whether the data entered on the Site is from a human or an automated programme (so-called Bots). To do this, reCAPTCHA automatically analyses the behaviour of the Site visitor. For the analysis, reCAPTCHA processes various information (Referrer-URL, IP address, Cookies set by Google, Screenshot of the browser window, how long the visitor has been on the website, or the input behaviour of the user, e.g. answering the reCAPTCHA question, input speed in form fields, order of selection of input fields by the user, number of mouse clicks; technical information such as browser type, browser plug-ins, browser size and resolution, date, language setting, display instructions (CSS) and scripts (Javascript). Furthermore, Google reads the cookies from other Google services such as Gmail, Search and Analytics. If you do not want this assignment to your Google account, you must log out of Google before calling up a page in which we have integrated Google reCAPTCHA.

The data mentioned is sent to Google in encrypted form. Googles evaluation decides in which form the captcha is displayed on the page. The use of reCAPTCHA is evaluated statistically. According to Google, your data will not be used for personalized advertising.

The legal basis is the necessity for the performance of a contract or the necessity for taking steps at the request of the data subject prior to entering into a contract according to Art. 6, Paragraph 1 (b) GDPR, for example in the context of registering a user account, using a contact form or subscribing to a newsletter. Google reCAPTCHA serves to protect IT security, guarantee the stability of our website and prevent misuse.

Some of the data can also be processed on servers in the USA. If personal data is transferred to the USA or other third countries, this is done on the basis of Art. 49, Paragraph 1 S. 1 (b) GDPR in order to perform a contract with you or to carry out pre-contractual measures. For further information, please refer to section 9 ("Data transfer to third countries").

With respect to transfers of personal data to the USA, or other countries, if any, which according to the European Commission, do not offer an adequate level of protection, suitable safeguards or instruments for protecting data subjects have been implemented.

You can find more detailed information on this topic in Google’s Privacy Statement as well as the Terms of Use.

4.2.3. Tealium Tag Management

This website uses Tealium Tag Management, a service for managing website tags, provided by Tealium Inc., 11095 Torreyana Road, San Diego, CA 92121, USA (“Tealium”).

Tealium Tag Management is used exclusively to manage website tools by integrating so-called website tags. A tag is a piece of code that is stored in the source code of our website in order to execute a tool, for example through scripts. This enables us to implement, manage and maintain Site functionality and to serve static content files. If these are optional tools, these will only be integrated by Tealium Tag Management with your consent.

Tealium Tag Management processes timestamps for website visits, the ID of the website call-up, the visitor’s ID and the ID of a session. In addition, it can trigger other tags which in turn may capture data; However, Tealium does not set any cookie and does not process any personal data, in particular no data on user behavior, device identifiers, the IP address or the pages visited. Tealium Tag Management does not access such data (so-called server-side tracking).

Legal basis is Art. 6, Paragraph 1 S. 1 (f) GDPR, based on our legitimate interest in integrating and managing multiple tags on our website in an uncomplicated way and manner. Also, it is based on our legitimate interest in implementing, managing and maintaining Site functionality and serving static content files.

You can find more detailed information on this topic in Tealium’s Privacy Statement.

3. Analysis-tools

To improve the Site, we use various technologies to statistically capture and analyze general user behaviour based on access data. We also use analysis services to evaluate the use of our various marketing channels.These processes are carried out anonymously, or using pseudonyms, and never related to any specific individual. They are described in more detail in the subsections below.

Unless otherwise stated, the legal basis for the analysis tools is your consent in accordance with Art. 6, Paragraph 1 (a) of the GDPR. To withdraw your consent, see 4.1.3: "Withdrawing your consent or changing your selection".

4.3.1 Google Analytics

Our website uses Google Analytics, which is offered for users from Europe, the Middle East and Africa (EMEA) by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland and for all other users by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (together "Google").

Google Analytics uses cookies and similar technologies to analyze and improve the Site in relation to your patterns of use. Google uses the information gained through the cookies to evaluate your use of the Site, to generate reports on Site activities for us, and to provide additional services related to the use of the Site and the internet. The information created through these cookies about the use of Site is transmitted to a Google server in the USA for evaluation and stored there. Note, however, that your IP address is truncated prior to the evaluation of usage data, so that it is not possible to make a determinations about your identity. For this purpose, we’ve implemented “anonymizeIP” code in relation to Google Analytics on the Site to ensure that IP addresses are captured in an anonymous fashion.

We have made the following data protection settings for Google Analytics:

  • IP anonymization (shortening of the IP address before evaluation so that no conclusions can be drawn about your identity)
  • Automatic deletion of old logs / limitation of storage time
  • Deactivated advertising function (including target group remarketing by GA Audience)
  • Disabled personalized ads
  • Deactivated Measurement Protocol
  • Deactivated cross-page tracking (Google signals)
  • Disabled data sharing with other Google products and services
  • The following data are processed by Google Analytics:
  • Anonymized IP address;
  • Referrer URL (previously visited page);
  • Pages accessed (date, time, URL, title, length of stay);
  • Downloaded files;
  • Clicked links to other websites;
  • If necessary, achievement of certain goals (conversions);
  • Technical information: Operating system; Browser type, version and language; Device type, brand, model and resolution;
  • Approximate location (country and possibly city, based on anonymous IP address).

With respect to transfers of personal data to the USA, or other countries, if any, which according to the European Commission, do not offer an adequate level of protection, suitable safeguards or instruments for protecting data subjects have been implemented. For more information, please refer to section 9 ("Data transfer to third countries").

As explained above, you can configure your browser so that it rejects cookies, or you can prevent the capture of data created by cookies relating to your use of the Site (including your IP address), and prevent Google’s processing of data by downloading and installing the browser plugin.

As an alternative to the browser add-on, or within browsers on mobile devices, you can also set an opt-out cookie, to prevent the operation of Google Analytics on the Site in the future (the opt-out functions only in the browser and only for this domain). If you delete your cookies in your browser, you must click on this link again. Click the following link: https://www.care.com/en-gb/deactivate-google

You can find more detailed information on this topic in Google’s Privacy Statement.

4.3.2. Hotjar

This website uses Hotjar, an analysis service provided by Hotjar Ltd, Elia Zammit Street 3, St Julians STJ 1000, Malta („Hotjar“).

So-called heat maps are created with Hotjar. Heat maps graphically display statistics on mouse movements and clicks on our site in order to analyze our website with regard to your user behavior. This enables us to identify functions of our website that are often used and to further improve the site. The processed data includes the device IP address (processed during your session and stored in a de-identified form). However, your IP address will be shortened before the usage statistics are evaluated so that no conclusions can be drawn about your identity. In addition to mouse movements and clicks, information on the operating system, browser, incoming and outgoing references (links), geographical origin as well as the resolution, device type and screen size (unique device identifiers) are evaluated for statistical purposes. This information is pseudonymous and will not be passed on to third parties by us or by Hotjar. The data you enter in the form fields on our website will be hidden and will not be recorded by Hotjar.

The information created by cookies about your use of the Site is transmitted to a server of Hotjar in the European Union and stored and processed there. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.

Click here for information on preventing the capture of data to Hotjar through cookies related to your use of the Site (including your IP address) and to Hotjar’s processing of such data via your browser settings.

You can find more detailed information on this topic in the ‘About Hotjar’ section of Hotjar’s support site and in Hotjar’s Privacy Policy.

4.3.4. Amplitude

The Site uses Amplitude, a web analytics service provided by Amplitude, Inc., 631 Howard Street, Floor 3, San Francisco, California 94105, USA ("Amplitude"). Information about your use of the Site is collected via an interface (so-called API) encoded into the Site and transmitted to Amplitude’s servers in the USA for storage and analysis.

Amplitude uses the information to analyze your use of the Site, even if you access the Site using different devices, and to generate reports on Site activities for us. The processing of this information takes place in such a way that it cannot be attributed to a specific data subject without additional information. Amplitude does not use cookies (so-called server-side tracking). This additional information is kept separately and is subjected to technical and organizational measures that ensure it cannot be associated with an identified or identifiable natural person (so-called pseudonymisation). We have also configured the system in a way that information such as full IP address and geolocation data never reaches the servers of Amplitude.

You can prevent the capturing and processing of information by Amplitude by clicking here.

The legal basis is Art. 6, Paragraph 1 S. 1 (f) GDPR, based on our legitimate interest in generating reports about the performance of our website to improve our website and content.

With respect to transfers of personal information to the USA, or other countries, if any, which according to the European Commission, do not offer an adequate level of protection, suitable safeguards or instruments for protecting data subjects have been implemented.

You can find more detailed information on this topic in Amplitude’s Privacy Statement.

4.4. Marketing-Tools

We also use tools for advertising purposes (“Marketing Tools”). Some of the access data generated when using our website is used for interest-based advertising. By analyzing and evaluating this access data, it is possible for us to present you personalized advertising, i.e. advertising that corresponds to your actual interests and needs, on our website and on the websites of other providers.

The legal basis for the marketing tools is your consent in accordance with Art. 6 Paragraph 1 (a) GDPR. To withdraw your consent, see Section 4.1.3: "Withdrawing your consent or changing your selection".

In the following section we would like to explain these technologies and the providers used for them in more detail. The data collected can include in particular:

  • IP address of the device;
  • Identification number of a cookie or information in the web storage;
  • Device identification of mobile devices (e.g. device ID);
  • Referrer URL (previously visited page);
  • Pages accessed (date, time, URL, title, length of stay);
  • Downloaded files;
  • Clicked links to other websites;
  • If applicable, achievement of certain goals (conversions);
  • Technical information: operating system; Browser type, version and language; Device type, brand, model and resolution;
  • Approximate location (country and possibly city).

However, the data collected is only stored under a pseudonym, so that no direct conclusions can be drawn about the persons.

4.4.1. Google Marketing Platform and Ad Manager

Our website uses the Google Marketing Platform and the Google Ad Manager, services provided for users from the European Economic Area and Switzerland by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland and for all other users by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (together “Google”).

Google Marketing Platform and Ad Manager by Google use cookies and similar technologies to display relevant advertisements to you. To accomplish this, your browser is allocated a pseudonymised identification number (ID), to determine which advertisements have been placed and/or called upon through your browser. The use of Google Marketing Platform and Ad Manager cookies thereby enables Google and its partner websites to display advertisements on the basis of previous visits to the Site or other websites on the internet.

The information created by these cookies is transmitted by Google for evaluation to a server in the USA and stored there. With respect to transfers of personal data to the USA, or other countries, if any, which according to the European Commission, do not offer an adequate level of protection, suitable safeguards or instruments for protecting data subjects have been implemented.

You can prevent the storage of these cookies by not giving consent or by adjusting your browser. Please note, however, that by doing so, you may not be able to use all of the Site’s functionality. You can also prevent the capture of data through these cookies relating to your use of the Site, and prevent Google’s processing of such data, by downloading and installing the browser plugin for Google Marketing Platform and Ad Manager deactivation. As an alternative to the browser plugin, or within browsers on mobile devices, you can deactivate the “Personalised Advertising” button in Google’s Settings for advertising. If you do so, Google will only show you general advertisements that are not selected based on information captured about you on this website.

You can find more detailed information on this topic in Google‘s Privacy Statement.

4.4.2. Microsoft Advertising (formerly Bing Ads)

This website uses Bing Ads, a service provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA (“Microsoft”). Microsoft uses cookies to display advertisements which are relevant to you. The advertisements are presented within the so-called Bing Network including websites from Microsoft, Yahoo and AOL. The use of cookies enables Microsoft and its partner websites to place advertisements on the basis of previous visits to our Site or other websites on the internet. The information created by the cookies is transmitted by Microsoft to a server in the USA for analysis and stored there.

With respect to transfers of personal data to the USA, or other countries, if any, which according to the European Commission, do not offer an adequate level of protection, suitable safeguards or instruments for protecting data subjects have been implemented.

You can prevent the storage of these cookies by adjusting your browser as described above. Please note, however, that by doing so you may not be able to use all of the Site’s functionality. You can also prevent the capture of data to Microsoft through these cookies relating to your use of the Site and prevent Microsoft’s processing of such data by deactivating the personalised advertisements on Microsoft’s opt-out page or in the settings for ads in your Microsoft account. Please note that by doing so and following the deletion of all cookies in your browser or the subsequent use of another browser and/or profile, you will need to opt-out again.

You can find more detailed information on this topic in Microsoft’s Privacy Statement.

4.4.3. Facebook Pixel

The Site uses remarketing tags (so-called “Facebook pixels”) from the Facebook social network, a service for users outside the US and Canada by Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland and for all other users are offered by Facebook Inc., 1601 Willow Road, Menlo Park, California, 94025, USA (“Facebook”). When you visit our Site, cookies, web beacons, and similar storage technologies place remarketing tags between your browser and a Facebook server.

We use Facebook pixels to analyze the general use of our websites and to understand the effectiveness of Facebook advertising ("conversion tracking"). We also use Facebook pixels to show you individualized advertising messages based on your interest in our products ("retargeting"). For this purpose, Facebook processes data that the service collects on our websites via cookies, web beacons and comparable storage technologies.

In this fashion, Facebook has knowledge that our Site has been accessed using your IP address.

With respect to transfers of personal data to the USA, or other countries, if any, which according to the European Commission, do not offer an adequate level of protection, suitable safeguards or instruments for protecting data subjects have been implemented.

Facebook uses the information gathered to provide us with statistical and anonymous data on the general usage of our Site and the efficacy of our Facebook advertising (“Facebook ads”). If you are a member of Facebook and, via your privacy settings there, have allowed it to do so, Facebook can use the information about your visit which we have captured and link it with your member account, using it for the targeted insertion of Facebook ads.

You can access and modify the privacy settings on your Facebook profile at any time. You can also prevent this data processing by clicking the following link: https://www.care.com/en-gb/deactivate-facebook

You can find further information on this topic in Facebook’s Privacy Statement.

4.4.4. Monetate

This website uses Monetate, an analysis and personalisation service provided by Monetate Inc., 311 W 43rd St., New York, NY 10036, USA. Monetate uses cookies stored on your computer that enable us to analyse your usage of the Site and to deliver content relevant to you based on such usage. The information about your use of the Site is transmitted to a server of Monetate in the USA or the European Union and stored and processed there. With respect to transfers of personal data to the USA, or other countries, if any, which according to the European Commission, do not offer an adequate level of protection, suitable safeguards or instruments for protecting data subjects have been implemented. Note that prior to additional processing, your IP address is anonymised and replaced by a generic, i.e. no longer allocable, one. Therefore, any direct reference to a specific individual is impossible. You can prevent the storage of these cookies by adjusting your browser settings. Please note, however, that by doing so, you may not be able to use all of the Site’s functionality. You can further prevent the capture of data to Monetate through these cookies relating to your use of the Site (including your IP address) and Monetate’s processing of such data by clicking here.

The legal basis is Art. 6, Paragraph 1 S. 1 (f) GDPR, based on our legitimate interest in generating reports about the performance of our website to improve our website and content.

You can find more detailed information on this topic in Monetate‘s Privacy Statement.

4.5. Social Media Plugins and external media

We also use tools from social networks, which are used to log into the website with the existing user accounts or to share posts and content via these networks (“social media plugins”), as well as other external media, such as integrated ones Videos or maps.

The legal basis for this is - unless otherwise stated - your consent in accordance with Art. 6 Paragraph 1 (a) GDPR which you have given either via the Consent-tool or the tool itself, by allowing the use via a banner placed above it (overlay) individually. To withdraw your consent, see 4.1.3.: "Withdrawing your consent or changing your selection".

4.5.1. Facebook Plugins

Our website uses social media plugins (such as the Like button) from the social network Facebook, which is operated by Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbor, Dublin, for users outside the USA and Canada 2, Ireland and for all other users by Facebook Inc., 1601 Willow Road, Menlo Park, California 94025, USA (collectively “Facebook”).

For data protection reasons, no personal data is initially passed on to the social network when you visit our website. The plug-in is only activated after you have given your consent, and only then direct contact between your browser and the social network is possible. In this way we prevent data from being transmitted to the network and stored there without your knowledge. If you have given your consent, your data will be processed as follows:

Facebook receives the information that you have accessed the corresponding subpage of our online offer. This happens regardless of whether you have a Facebook account and are logged in there. If you are logged into Facebook, this data will be assigned directly to your account. If you operate the activated plug-in and e.g. if you link the page, Facebook also stores this information, including the date and time, in your user account and shares this publicly with your contacts. If you do not wish to be assigned to your profile on Facebook, you must log out before activating the plug-in.

Facebook saves this data as a user profile and uses it for advertising, market research and / or needs-based design of its website. Such an evaluation takes place in particular (also for users who are not logged in) to display needs-based advertising and to inform other users of the social network about your activities on our website.

The data arising in this context can be transferred from Facebook to a server in the USA and stored there. With respect to transfers of personal data to the USA, or other countries, if any, which according to the European Commission, do not offer an adequate level of protection, suitable safeguards or instruments for protecting data subjects have been implemented.

In addition to withdrawing your consent, as a Facebook member you also have the option of deactivating advertising based on social actions in the advertising preferences.

You can find more information on this in Facebooks data protection information.

5. Publication on websites of third parties

You can increase your chances of finding a caregiver or job by sharing selected information contained in your job postings and carer profiles with search engines, and displaying such information on third-party websites. Your express consent is necessary for these purposes. The legal basis for processing is Article 6, Paragraph 1 (a) of the GDPR. If you consent, your photograph, first name, first letter of surname, age, town or city, state, description of job or carer, publication date, category, hourly rate and the URL to your profile will be shared with companies with whom we have established a business relationship. Private contact details, like telephone numbers, postal addresses or e-mail addresses, are not passed on. You can find a list of the companies with whom information can be shared at https://www.care.com/en-gb/third-party. If personal data is transferred to the USA, or other countries, if any, which according to the European Commission, do not offer an adequate level of protection, suitable safeguards or instruments for protecting data subjects have been implemented.

You can withdraw your consent at any time through your privacy settings and preferences on the Site under Settings / Messaging and security.

6. Visibility for search engines

To increase your chances of finding a caregiver or job, selected information can be accessed by search engines, such as Google or Bing. The search engines can access overview pages (e.g. babysitters in London or Glasgow) that include photograph, first name, age, experience in years, amount of verifications and certificates, town or city, state, excerpt of description of job or carer, category, hourly rate and the URL to your profile (contact details such as e-mail address and phone number are not affected). This data is visible to Internet users that are not members of our Site or are not signed into our Site. Please note that this only applies to overview pages - the profile itself is not accessible by search engines.

The legal basis for processing is Article 6, Paragraph 1 (a) of the GDPR, based on your consent you gave us during the enrollment in increasing chances to find suitable matches outside of our platform and direct Internet users to our Site which may result in memberships. This feature is not necessary for the use of the Site. You can disable public visibility of your information in the overview pages through your privacy settings and preferences on the Site under Settings / Messaging and security. Please note that it may take a few hours or days for the search engines to process this change on their sites. We cannot influence the timeframe when search engines initiate scans to process changes. Alternatively, you can contact the search engine provider directly and ask for removal of your data.

7. Online presences on social networks

We maintain an online presence in social networks in order, among other things, to communicate with customers and interested parties and to provide information about our products and services.

User data is usually processed by the relevant social networks for market research and advertising purposes. In this way, usage profiles can be created based on the interests of the users. For this purpose, cookies and other identifiers are stored on the users computers. On the basis of these usage profiles e.g. Advertisements placed within the social networks but also on third party websites.

As part of the operation of our online presence, there is the possibility that we can access information such as statistics on the use of our online presence, which are provided by the social networks. These statistics are aggregated and can in particular contain demographic information and data on interaction with our online presence and the articles and content distributed via it. Please refer to the list below for details and links to the data of the social networks that we as the operator of the online presence can access.

The legal basis for data processing is Article 6 Paragraph 1 (f) GDPR, based on our legitimate interest in effectively informing users and communicating with users or Art. 6 Paragraph 1 (b) GDPR, in order to stay in contact with our customers and to inform them as well as to carry out pre-contractual measures with future customers and interested parties.

The legal basis of the data processing carried out by the social networks on their own responsibility can be found in the data protection information of the respective social network. The links below also provide you with further information on the respective data processing and the options for objection.

We would like to point out that data protection inquiries can most efficiently be submitted to the respective provider of the social network, as only these providers have access to the data and can take appropriate measures directly. Below is a list of information about the social networks on which we operate online:

Facebook (USA and Canada: Facebook Inc., 1601 Willow Road, Menlo Park, California 94025, USA; all other countries: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland) Instagram (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland) Google / YouTube (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland) Twitter (Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07 Ireland) Pinterest (Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland) 8. Further transmission

Data collected by Care.com will only be transferred to third parties when necessary to fulfil a contract, to ensure the proper technical and other functionality of the Site, or if there is another legal justification for sharing such data, such as your consent.

Data made available to our service providers may only be used by those service providers in relation to the services for which they have been retained. They are carefully selected by Care.com and are bound by appropriate contracts with us. They are required to follow our processing instructions and are regularly reviewed. They are prohibited from using the data for any purposes other than those described herein.

Care.com uses service providers as described in this Privacy Policy. With respect to our paid service offerings, payment data is submitted and passed on to the payment-services provider selected by the user. To provide our services, we also use external hosting and infrastructure providers, development environments, survey providers and care-service providers. If you apply as an au pair abroad or wish to invite an au pair to your home, relevant data may be shared with other platforms within theCare.com group of companies. You can view a list of these platforms and group companies at any time. To carry out and optimise our services we also share your user data (See Section 3.2 above) with our parent company, Care.com, Inc., 1501 S Mopac Expressway, Barton Skyway One, Suite 340, Austin, TX 78746 USA. Suitable measures have been implemented with Care.com, Inc. to protect data subjects. Your personal data is not otherwise made available by us to third parties, unless you have given us your prior consent, or there is another legal justification for us to do so. They are bound contractually to follow our instructions, have suitable technical and organisational measures for the protection of the rights of data subjects, and are monitored by ourselves on a regular basis.

9. Data transfer to third countries

As explained in this data protection declaration, we use services whose providers are partly located in so-called third countries (outside the European Union or the European Economic Area) or process personal data there, i.e. countries whose data protection level does not correspond to that of the European Union. If this is the case and the European Commission has not issued an adequacy decision (Art. 45 GDPR) for these countries, we have taken appropriate precautions to ensure an appropriate level of data protection for any data transfers. These include the standard contractual clauses of the European Union.

Where this is not possible, we base the data transfer on the exceptions of Art. 49 GDPR, in particular your explicit consent or the necessity of the transfer to fulfil the contract or to carry out pre-contractual measures.

If a third country transfer is planned and there is no adequacy decision or suitable guarantees, it is possible and there is a risk that authorities in the respective third country (e.g. secret services) can gain access to the transmitted data in order to record and analyse them, and that the enforceability of your data subject rights cannot be guaranteed.

10. Your rights

Upon request, we will inform you whether and/or what personal data about you is stored with us. Subject to legal conditions and exceptions, you also have certain rights of correction, deletion, and restriction of processing with respect to your data. In addition, you may also have the right to receive from us, in a structured, current and machine-readable format, a copy of the data you provided to us. To exercise these rights, please contact us as set forth in Section 1 above or use our web form. You can also contact us through that mechanism to receive information about the safeguards we use to protect personal data, or, if you desire to restrict the processing of your data under the terms of this Privacy Policy, either entirely or partially in relation to specific activities.

You can also make certain corrections to your personal data directly via the Site under Data and settings.

You have the right to revoke a consent previously provided to us at any time. The consequence of this is that we will no longer process your data in relation to that consent in the future. The revocation of the consent does not affect the legality of the processing carried out on the basis of the consent up to the revocation.

If we process your data on the basis of legitimate interests, you have the right to object to the processing of your data at any time for reasons arising out of your particular situation. If you object to data processing for direct marketing purposes, you have a general right of objection, which we will implement without requiring you to state your reasons for objecting.

If you wish to exercise your right of revocation or objection, simply send an informal message to the contact details listed above.


Finally you have the right to complain to the regulatory authority responsible for data protection if you believe that your personal data is being processed in violation of applicable data-protection legislation. You can exercise this right at the regulatory authority in the member country of your place of residence, your place of work, or the place in which the violation allegedly took place. In the United Kingdom, where the registered office of Care.com is located, the contact information of the relevant regulatory authority (Information Commissioners Office) can be found here: https://ico.org.uk/global/contact-us/postal-addresses/

11. Amendments to Privacy Policy

We reserve the right to amend this Privacy Policy at any time. The current version can be accessed at any time at https://www.care.com/en-gb/privacy-policy.

Status: 21 March 2022
Care.com Europe Limited
Highlands House, Basingstoke Road, Spencers Wood, Reading, Berkshire RG7 1NT