Why college guidance belongs in your benefits package

The hunt for the perfect backpack. The flurry of forms, schedules, and supply lists. Back‑to‑school season is a milestone for kids, but it’s just as big for the parents guiding them through it.

And for parents of high schoolers? This season comes with a whole new layer: the looming, often overwhelming process of getting ready for college.

The college journey is a full‑time job

For many families, the college admissions process can feel like a second job; one that demands hours of research, careful planning, and the kind of expertise most people simply don’t have.

When parents are doing all this on top of their day jobs, it’s no surprise that stress levels soar. And when your employees are stressed, distracted, and stretched thin, productivity and engagement take a hit.

Support that goes beyond the basics

That’s where Care for College comes in. Partnering with us means employees and their dependents get something most families never have during this process: a trusted guide.

This isn’t just a list of links or a generic FAQ. It’s personalized, one‑on‑one support from experienced college advisors who walk families through every step: from the first “where should I apply?” conversation to packing up for a year in the dorms.

They’ll get:

  • Personalized planning: Dedicated 1:1 counseling to map out a tailored plan for majors, schools, extracurriculars, and even personal development coaching.
  • Money‑smart tips: Financial aid guidance that helps families maximize scholarships and navigate need‑based aid.
  • Resources on demand: An always‑on resource library packed with ebooks, webinars, and insider tips.
  • Answers in real time: Live expert access through customized webinars, office hours, and Ask Me Anything sessions.

Why this matters for your business

When you give employees tools that make the college process manageable, you’re not just supporting their kids. You’re helping the whole family breathe easier. 

That means fewer distractions during the workday, less time off to handle paperwork or campus visits, and a deeper sense of loyalty to an employer who’s there for them in life’s biggest moments.

Let’s help families take the next step

The college journey is one of the most exciting (and stressful!) times in a family’s life. With Care for College, you can give your employees peace of mind, practical support, and the confidence that they’re making the right decisions for their children’s future.

Because when you help their kids succeed, you help them succeed.

Learn more about bringing Care for College to your workplace.