Press Releases


Waltham, MA-September 14, 2009-Today (, the premier source of trustworthy care options for families, announced the launch of the Year of Care Giveaway -- a sweepstakes where the service will give away $12,445 to one lucky winning family to pay for a year of child care.

The dollar amount of the grand prize ($12,445) equals the annual cost of child care expenses for an average family with two young children, according to the recently released State of Care Index. Child care expenses account for 14 percent of a family's average budget and are often the second-highest monthly household expense behind mortgage or rent payments.

"Now that the kids are in school again, the child care needs of families across the country are shifting," said CEO and Founder, Sheila Lirio Marcelo. "Parents are looking for new after-school options like babysitters, nannies, child care centers or structured activities for their children. is running this campaign to bring attention to the high cost of child care expenses, which are a burden for so many families."

From now through October 9, welcomes all parents and families to enter their household into the Year of Care Giveaway for free by visiting and joining the service as a Basic Member or subscribing as a Premium Member. Current members of may also enter the Year of Care Giveaway by registering through their account homepage. will select one household at random as the winner of the Year of Care Giveaway and will announce the result of the sweepstakes on October 26.

With the American economy in the middle of its seventh consecutive quarter in recession, many families are worried about providing affordable, high-quality care for their children. Recent research shows nearly half of all parents are concerned the economy will force them to make changes that negatively impact the quality of their current caregiving arrangements (State of Care Index). As families look for new child care solutions, they face tough choices while weighing the costs versus overall quality of their options. helps families to easily find babysitters, nannies, special needs care, senior home care, pet sitters, tutors and housekeepers through a national network of trusted caregivers. Families in need of quality caregivers can search by ZIP code, service and pay rate to find the care providers in their area.

As an added benefit to care-seeking families, caregiver profiles include references and background checks, and a team of experienced moms reviews all caregiver profiles before listing them online. These measures provide families with extra layers of confidence and security when they make important decisions regarding their family care needs.

Founded in 2006, is the largest and fastest growing service used by families to find high-quality caregivers, providing a trusted place to easily connect, share caregiving experiences and get advice. The company addresses the unique lifecycle of care needs that each family goes through-child care, special needs care, tutoring and lessons, senior care, pet care, housekeeping and more. The service helps families find and select the best care possible based on detailed profiles, background checks and references for hundreds of thousands of mom-reviewed providers who seek to share their services. Through its for Recruiters service, also enables companies to find high-quality caregiving employees.

For more information, visit

Press Releases