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Waltham, MA, May 1, 2014 – (NYSE: CRCM), the leading online destination for finding and managing family care, is using Pinterest, a visual discovery tool, to celebrate and inspire moms everywhere this Mother’s Day (May 11, 2014).  Leveraging Pinterest as a home for inspiration and aspirational content, is unveiling a Mother’s Day board that inspires, entertains and educates moms.

“Mother’s Day is not only about celebrating moms but also about making it permissible for moms to wish aloud for what they most want to make their lives easier,” said Sheila Lirio Marcelo, Founder and CEO of  “Pinterest is the ideal platform to visually share those wishes and can help make some of those wishes come true.  It’s aspiration and action all in one place.”

The Mother’s Day campaign on Pinterest includes a wide variety of boards and ‘Pinpsirations’, including aspirational Pins, helpful infographics, humor boards, and video testimonials, among other elements.  The Mother’s Day content will launch on Pinterest on May 3, 2014.

About (NYSE: CRCM) is the world’s largest online destination for finding and managing family care.  As of March 2014, the Company had 10.7 million members spanning 16 countries, including the United States, the United Kingdom, Canada and parts of Western Europe.’s web and mobile platforms enable families to connect to care providers and caregiving services in a reliable and easy way, while also helping care providers find meaningful work.  Through its consumer matching platform, tools and resources, allows families to make more informed hiring decisions.  The Company also enables families to pay caregivers electronically online or via mobile device and also subscribe to HomePay to manage their household payroll and tax matters.  Through its Workplace Solutions unit, also serves hundreds of thousands of families whose employers provide access to’s platform, as well as backup dependent care, as a corporate benefit.


Press Releases