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-- Today's Families are Made Up of Drone Parents and Foodie Babies, And They're Seeking Sandwich Sitters and Multilingual Nannies --

WALTHAM, MA (January 28, 2015) – (NYSE: CRCM,, the world’s largest online destination for finding and managing family care, today announced its predictions for the newest parenting trends. On the list? Pint-sized foodies, babysitters for both toddler and grandma, and tech-savvy, drone parents.

“When it comes to raising their children (and their pets), parents are using everything at their disposal, including the latest high-tech gadgets like baby wearables and night vision-enabled video cameras,” said Katie Bugbee, senior managing editor and global parenting expert at “And when today’s technology can’t help, parents are beginning to seek support to address specific caregiving needs and even aspirations for their children, such as multilingual nannies to give little ones a competitive edge over others and babysitters who have experience dealing with food allergies.”


1. The Drone Parent – Raised by helicopter parents themselves, today’s newest drone parents are more hyper-involved and digitally present in their children’s lives than ever before. Tech-dependent and tech-savvy, these drone parents are using everything from GPS-enabled trackers to baby wearables to monitor their child’s every move (and even breath!) no matter where they are.

2. The Sandwich Sitter – With nearly half of adults falling into the Sandwich Generation (47%) – simultaneously caring for aging parents and children – the demand for providers who can care for both grandma and toddler under one roof will become more prevalent. In fact, the popularity of intergenerational daycare centers complete with adult care programs and child activities has steadily been rising over the past 20 years.

3. Foodie Babies – Apple pear compote. Kale and sweet potato puree. These aren’t dishes at the new “it” restaurant; they’re what parents are serving up to their pint-sized foodies. Plus, babysitters and nannies are increasingly expected to whip up just-as-delicious dishes that can accommodate a variety of dietary considerations for their little ones. According to, the percentage of childcare jobs that mention gluten alone has increased by 92% since 2010. And for those who can afford it, some parents are even enrolling their nanny in cooking school to create a menu portfolio of flavorful recipes that foster healthy eating habits.

4. The Multilingual Nanny – Do you speak Chinese, Spanish and English? The editors at predict that the new must-learn language isn’t just Spanish or Chinese…it’s both! In the rest of the world, being bilingual or trilingual isn’t a rarity, but it is in the United States. To provide children with a competitive edge in an increasingly shrinking global community, parents will begin to seek multilingual nannies to help their little ones “parler français” and “hablar español” at the ripe age of 3. In fact, according to, the three most popular languages that families would like their nannies to speak are Spanish, French and Chinese, respectively.

And because pets are considered family too…

5. The Doggie Cam – Forget nanny cams, modern-day pet parents are leveraging technology typically marketed to parents of human little ones for their four-legged family members. From at-home HD cameras enabled with two-way talk and cloud recording to camera-mounted dog harnesses to get a dog’s-eye view of life, pet parents are keeping a watchful eye on their furry wards at home...and on the streets.


Since launching in 2007, (NYSE: CRCM) has been committed to solving the complex care challenges that impact families, caregivers, employers, and care service companies. Today, is the world’s largest online destination for finding and managing family care, with 13.3 million member consumers* across 16 countries, including the US, UK, Canada and parts of Western Europe, and approximately half a million employees of more than 150 corporate clients having access to our services. Spanning child care to senior care, pet care, housekeeping and more, provides a sweeping array of services for families and caregivers to find, manage and pay for care or find employment. These include: a comprehensive suite of safety tools and resources members may use to help make more informed hiring decisions – such as third-party background check services, monitored messaging, and tips on hiring best practices; easy ways for caregivers to be paid online or via mobile app; and household payroll and tax services provided by HomePay. builds employers customized benefits packages covering child care, back up care and senior care consulting services through its Global Workplace Solutions, and serves care businesses with marketing and recruiting support. To further connect families, has expanded its consumer service with its 2014 acquisition of Citrus Lane, the leading social commerce site for moms, and its 2013 acquisition of Big Tent, a mom-centric community platform with more than 1 million active members. Headquartered in Waltham, Massachusetts, has offices in Berlin, Austin, New York City and Silicon Valley.

*As of October 2014.

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Jacalyn Lee
Public Relations Director

Press Releases