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CARE.COM LAUNCHES FIRST-OF-ITS-KIND RECRUITING PLATFORM FOR CARE INDUSTRY's Recruiting SolutionsTM Opens Million+ Member Database to Businesses Seeking Care Providers

Waltham, MA, December 4, 2012 - (, the world's largest online care destination, today announced the launch of the first dedicated recruiting platform for companies that hire care providers, including nanny agencies, day care centers, senior living facilities, senior home care agencies, and even tutoring companies and pet sitting businesses. Designed to address industry-wide recruiting challenges, the new subscription-based service will enable businesses to post job opportunities for care providers, as well as access the more than one million care providers in's database.

High industry growth in the care sector - particularly in child care and senior care - has given rise to great demand for care providers, and current data indicates this trend will only continue. Today, nearly 4 out of 10 mothers are primary breadwinners according to the Shriver Report, driving up demand for childcare services. The Federal Interagency Forum on Aging-Related Statistics reports that the over 65 population is projected to grow to 72 million in 2030 (or 20% of the total U.S. population) from 35 million in 2000. Coupled with high staff turnover, the lack of a centralized platform for provider recruitment has challenged care businesses to remain fully staffed or stay ahead of the hiring curve.

"As the support hub for both care providers and seekers, is optimally positioned to meet the growing needs of care businesses in search of employees," said Josh Fine, VP of Business Marketplace. "We've had discussions with countless companies across the country and the response has been overwhelmingly enthusiastic. They need to continually find qualified employees and, as the largest online care destination, we have an active network of experienced care providers that's uniquely attractive to them." 

Companies that subscribe to's Recruiting SolutionsTM can identify candidates in two ways. First, they can post jobs directly on the platform, reaching more than one million potential candidates. Second, they can proactively search the database by zip code and contact candidates directly.

Dani Dier, Finance and Support at FirstLight HomeCare agrees, "Hiring takes up a lot of time, especially with the increased demand we've seen in senior care over the past decade. We're excited about's Recruiting SolutionsTM and the potential to help us directly reach quality caregivers in our industry more efficiently and effectively."

"We're confident that's Recruiting SolutionsTM will help us stay competitive by being one step ahead of hiring," said Amy Petersen-Smith, VP of Services at Senior Helpers. "We provide a valuable service to our customers and it's crucial for us to keep our business fully staffed at all times."'s Recruiting SolutionsTM is now available nationally with subscription options for one, three and 12 months ranging from $75 - $125/month. Customized subscriptions are also available for large companies and franchise networks.


Launched in 2011,'s Business Marketplace is an online platform for care businesses to acquire new customers, recruit and hire employees and raise brand visibility. Through Business Marketplace, care businesses including child day care centers, senior home care agencies, and pet care businesses, among others, promote their services to families seeking care solutions and attract new employees searching for care jobs. More than 6,500 businesses including national companies like KinderCare® Learning Centers, Knowledge Beginnings®, Childcare Network, Sylvan Learning, Club Z!, FirstLight HomeCare and Senior Helpers use's Business Marketplace.

Founded in 2006, ( is now the largest online care destination in the world with 7 million members spanning more than 15 countries. provides a forum for families seeking care support to easily connect with hundreds of thousands of care providers, share care giving experiences and get advice. The company helps families address the unique lifecycle of care needs that each family goes through - child care, including special needs, senior care, pet care, housekeeping and more. also provides tools and information to help families make safer and more informed decisions throughout the search and hiring process, including monitored messaging, access to background checks, recorded references, and an online safety guide. | Twitter: @CareDotCom | Facebook: Fan Page


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