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Launch of BigTent iPhone app enables more than 1,700 parenting groups to engage and interact

Waltham, Mass. – July 31, 2014 – (NYSE: CRCM), the world’s largest online destination for finding and managing family care, today launched a public iPhone beta of BigTent, a leading online community platform the company acquired in 2013. With more than 1 million registered members nationwide and over 1,700 parenting groups, BigTent is one of the most active online communities for families in the United States.

The app not only brings the core functionality of BigTent to iPhone, it provides a level of support and resources for parents not previously available on mobile. BigTent gives parents a more convenient way to connect locally on matters that affect their family, schools and communities through forums, events, and more.

“Families have a real need to connect to other people in their local communities on a range of subjects that impact their children’s lives, including finding the best care. Creating a mobile experience for our families in the BigTent community will make it easier for them to have those important conversations,” said Sheila Lirio Marcelo, Founder, Chairman and CEO of “Caregiving is not an intermittent need, caregiving is every day. The more ways we let parents connect to one another, the more everyday support families and parents can offer one another.”

BigTent has concentrated member groups in several major U.S. metropolitan areas. In the San Francisco Bay Area, BigTent hosts the leading parenting groups, including the Parents’ Club of Palo Alto Menlo Park (PAMP), the Southern Marin Mothers’ Club, the San Carlos/Belmont Mothers’ Club and dozens of others.

“Mobile visitors account for approximately half of our U.S. traffic,” added Dave Krupinski, Co-Founder and CTO of “As parents’ mobile usage continues to surge, particularly as they seek community support, we anticipate further growth and will continue to add features to support engagement among our member base.”

During the beta period, BigTent is available for download in the Apple App Store and accessible to users who enroll at To register for future updates to BigTent, visit this link.

About (NYSE: CRCM) is the world’s largest online destination for finding and managing family care. As of March 2014, the Company had 10.7 million members spanning 16 countries, including the United States, the United Kingdom, Canada and parts of Western Europe.’s web and mobile platforms enable families to connect to care providers and caregiving services in a reliable and easy way, while also helping care providers find meaningful work. Through its consumer matching platform, tools and resources, allows families to make more informed hiring decisions. The Company also enables families to pay caregivers electronically online or via mobile device and also subscribe to HomePay to manage their household payroll and tax matters. As a further extension of its marketplace for families, also sells curated products for children, through Citrus Lane, the leading social commerce platform designed for moms. In addition, serves hundreds of thousands of families whose employers provide access to’s consumer matching platform, as well as backup dependent care, as a corporate benefit through the company’s Workplace Solutions unit.

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