Press Releases


Exclusive Content and Timely Information to Help Find Babysitters, Pet Care, Senior Care and Tutoring

Waltham, MA--June 26, (, an online service that connects people seeking qualified care givers with a national network of trusted providers, today announced the launch of free editorial content, featuring advice and best practices for families and individuals in need of quality care services. provides feature articles on topics such as "Chores 101 for Your Sitter, How to Get Your Kids to Do Chores When You're Not Home" and how to guides, including "Allergies 101 for Your Sitter, How to Prepare Your Sitter for Your Child's Safety." Written by's expert editorial team, the site will continue to roll-out new features in the coming months focusing on the site's primary service areas--child care, pet care, senior care and tutoring. The site also features a blog by Founder & CEO Sheila Lirio Marcelo, offering her personal insight as well as links to valuable care resources.

"We are excited to provide advice, resources and tips to all visitors," said Sheila Lirio Marcelo, president, CEO, and founder of "With 4th of July around the corner, care planning is top of mind for millions of Americans with care needs while they are away from home. This is welcome news for the "Sandwich Generation" of more than 10 million adults in need of assistance to effectively care for both their children and their aging parents. Our new editorial content will address a variety of their questions and needs."

Unlike similar sites that offer a single area of care, is the only website providing customers a breadth of services for children, pets, seniors, and students. In addition, the site offers mom-reviewed provider information, video profiles, and a reference database accessible by all subscribers. These critical measures offer users an added layer of confidence and security when making important decisions regarding personal family care needs.

For more information on the full scope of services, and to learn more about how the company is helping people make smart care connections, visit

Founded in 2006, is the largest and fastest growing service used by families to find high-quality caregivers, providing a trusted place to easily connect, share caregiving experiences and get advice. The company addresses the unique lifecycle of care needs that each family goes through-child care, special needs care, tutoring and lessons, senior care, pet care, housekeeping and more. The service helps families find and select the best care possible based on detailed profiles, background checks and references for hundreds of thousands of mom-reviewed providers who seek to share their services. Through its for Recruiters service, also enables companies to find high-quality caregiving employees. For more information, visit

Press Releases