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President of and Joins Leading Online Resource for Families and Care Providers

Waltham, MA -- April 3, 2012 -- (, an online resource helping families connect with quality local caregivers for children, adults & seniors, pets and home & lifestyle, today announced that Mandy Ginsberg is the latest addition to its board of directors.

Ginsberg brings nearly 20 years of leadership expertise in consumer technology and marketing to As President of, Ginsberg has spent more than six years leading two of the largest subscription businesses in the online dating category - and Under Ginsberg's leadership, has experienced double digit growth over the past few years, driven by groundbreaking marketing campaigns and continuous product innovation.

Joining the team is a real passion project for Ginsberg. As a mother of two, she understands the value can bring to other working mothers by providing access to all of the resources a modern day mom needs. In her new role, she will serve a critical function in helping provide strategic marketing insights and advice on product innovation. 

"This is an exciting time to be a part of an organization that has a big impact on people's personal lives," said Mandy Ginsberg, President, and "I have experienced first-hand the vital role a trusted caregiver can play. is well positioned for sustained growth as it looks to expand its role in home care, as well as its global footprint."

"Mandy is a pivotal addition to our board of directors and we're pleased to have her join the family," said Sheila Lirio Marcelo, Founder and CEO of "Her keen business acumen and demonstrated success provides a distinct advantage in helping us strategically develop and grow our brand."

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About, Inc.


Founded in 2006, ( is the largest and fastest growing service used by families seeking high-quality care providers, providing a place to easily connect with hundreds of thousands of care providers, share care giving experiences and get advice. The company addresses the unique lifecycle of care needs that each family goes through - child care, senior care, special needs care, tutoring, pet care, housekeeping and more. To help ensure safety both online and at home, provides mom-reviewed profiles, monitored messaging, access to background checks, recorded references, and educational information on the interviewing process. Fortune 500 companies, educational institutions, technology companies, and professional services firms offer memberships as a benefit to employees through its Workplace Solutions program. | Twitter: @CareDotCom | Facebook: Fan Page

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