Press Releases


WALTHAM, MAJune 24, 2014 –, the world’s largest online care destination for finding and managing family care, and Citrus Lane, a leading e-commerce destination for moms to discover the best products for babies and kids, have teamed up to surprise and delight moms and kids this summer through a new marketing relationship.

“Moms don’t have a lot of time but always want the best for their kids,” said Leslie Semegran, Vice President of Marketing, “Citrus Lane makes it easy for moms by eliminating some of the guesswork when choosing the best products for their kids, bringing delight into their day. This is what makes this such a great marketing partnership. is all about being there for moms and families and this is a new way for us to connect with them.”

“We’re so excited to be able to partner with,” said Carrie Cronkey, Vice President of Merchandising for Citrus Lane. “We chose the items for the welcome boxes to meet the needs of a new mom. She has a lot on her mind, and in this case is searching for a caregiver, so we wanted to include special items that she can enjoy with her baby and treat herself a little.”

Citrus Lane customers receive monthly boxes with an assortment of kid-friendly products curated and selected for the age and stage of their child, and can shop from a wider selection of products online. Launching this month, a select group of members will receive a special Citrus Lane Welcome Box which includes a book, toy and other goodies.

About, Inc. (NYSE: CRCM) is the world’s largest online destination for finding and managing family care. As of the end of Q1 2014, the Company had 10.7 million members spanning 16 countries, including the US, the United Kingdom, Canada and parts of Western Europe.’s web and mobile platforms enable families to connect to care providers and caregiving services in a reliable and easy way, while also helping care providers find meaningful work. Through its consumer matching platform, tools and resources, allows families to make more informed hiring decisions. The Company also enables families to pay caregivers electronically online or via mobile device and also subscribe to HomePay to manage their household payroll and tax matters. Through its Workplace Solutions unit, also serves hundreds of thousands of families whose employers provide access to’s platform, as well as backup dependent care, as a corporate benefit. | Twitter: @CareDotCom | Facebook: Fan Page


Press Contact:

Meredith Robertson
Senior Public Relations Manager,

Press Releases