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Acquisitions expand's services to include on-demand child care and activities, providing expanded care solutions for families

Waltham, MA, July 30, 2018 – (NYSE: CRCM), the world’s largest online marketplace for finding and managing family care, announced today that it has acquired three Bay Area-based companies to enhance its suite of product offerings:  Town + Country, the premier household staffing agency in the market; Galore, a leading marketplace to book classes and after-school kids’ activities; and Trusted, an innovative on-demand caregiving app.

In making the announcement, Sheila Lirio Marcelo, Founder, Chairwoman and CEO, said, “Our mission has always been to leverage technology to help families find the care solutions that fit their needs and to provide the best options and support for our corporate clients and care businesses. Each of these acquisitions builds on that promise, while improving our user experience and adding great talent to our team.”

Town + Country, launched in 1985 and under the leadership of Carrie and Jens Hillen since 2008, is the premier household staffing agency in the San Francisco Bay Area. It provides permanent and temporary household staffing, as well as backup care for families employed by corporate clients serviced by Care@Work, the enterprise solution of

Ms. Marcelo said, “As demand grows for our Care@Work product offerings, particularly backup care, we are committed to ensuring that we fulfill the needs of our clients and provide them with a range of high quality care solutions for their employees. Town + Country has been our long-time agency partner for backup care in the Bay Area and we are excited to make them part of the family.”

Ms. Hillen said, “We’ve had a long and productive relationship with and have been thrilled to see the growing demand for backup care as Care@Work has expanded its client roster. Working together, we believe we can fully leverage the expertise of both companies to further accelerate growth.”

Galore was founded in 2015 by Jeff Levinsohn and Max Haines-Stiles and will soon be rebranded as Explore. The service enables parents to book an array of activities for children, including after-school classes and programs, camps and events. Through the platform parents are able to find, book and pay for activities, and service providers are able to manage availability and bookings.

“The total addressable market for after-school and weekend classes, camps, lessons and activities for children is $12.5 billion. Galore consolidates those offerings in one place saving parents time and driving business for the service providers,” commented Ms. Marcelo. “We’re excited to add this valuable service to our platform as Explore, providing ease for parents and powerful tools for businesses.”

Mr. Levinsohn said, “We know that the positive response we’ve seen to our platform in San Francisco is just the beginning. With’s brand recognition and reach, we believe that, over time, we’ll be able to serve exponentially more parents and activity providers across the country, creating great experiences for kids and enabling countless businesses to thrive.”

Trusted, founded in 2015 by Anand Iyer and Vivian Chan, is an on-demand transaction-based app that enables parents to find nannies and sitters from curated caregivers registered on the platform, primarily in the San Francisco Bay Area. Families use the app to search, message, book and pay the caregiver(s) they hire. Trusted will be rebranded under the name in the coming months.

“We know that care needs differ from family to family and from situation to situation,” said Ms. Marcelo.  “Being able to provide parents an on-demand child care solution for those one-time or short-term needs is a powerful addition to our service offering. The Trusted team has built a seamless and user-friendly platform that is highly regarded by families and caregivers alike. We look forward to introducing this innovative solution to our members and to the employees of our corporate clients.”

Mr. Iyer commented, “ forever changed the way families find care and caregivers find work and we’re excited to bring an on-demand solution to their product mix for both consumers and corporate clients. We always envisioned expanding Trusted to cities across the U.S. and as part of the portfolio, that goal will be much more attainable.”

Over time, Trusted and Galore also have the potential to be integrated into’s SMB offerings that support its consumer and Care@Work enterprise platforms. Trusted could provide efficiencies and a powerful SaaS solution for Care@Work’s backup care nanny and home care agency partners across the country. Galore could provide a SaaS solution for SMBs to further scale’s existing Marketplace businesses for day cares and other care businesses.

“We are very excited to expand the family with these teams who share our mission and goal of delivering value to families, caregivers and corporate clients,” said Ms. Marcelo. “We believe that over time, we will be able to leverage their product platforms more broadly, especially as we enhance our online family care marketplace leadership with high-quality backup care, after-school, activities, and on-demand capabilities. Companies like Town + Country, Galore and Trusted help us to drive continuous profitable growth while also delivering on our mission to help build a scalable and sustainable care infrastructure.”

For more information about Town + Country, please visit Town + Country; for Galore,; and for Trusted


Since launching in 2007, (NYSE: CRCM) has been committed to solving the complex care challenges that impact families, caregivers, employers, and care service companies. Today, is the world’s largest online destination for finding and managing family care, with 16.9 million families and 12.7 million caregivers* across more than 20 countries, including the U.S., UK, Canada and parts of Western Europe, and approximately 1.4 million employees of corporate clients having access to our services. Spanning child care to senior care, pet care, housekeeping and more, provides a sweeping array of services for families and caregivers to find, manage and pay for care or find employment. These include: a comprehensive suite of safety tools and resources members may use to help make more informed hiring decisions - such as third-party background check services, monitored messaging, and tips on hiring best practices; easy ways for caregivers to be paid online or via mobile app; and Benefits, including the household payroll and tax services provided by HomePay and the Care Benefit Bucks program, a peer-to-peer pooled, portable benefits platform funded by household employer contributions which provides caregivers access to professional benefits. For enterprise clients, builds customized benefits packages covering child care, backup care and senior care consulting services through its Care@Work business, and serves care businesses with marketing and recruiting support. Headquartered in Waltham, Massachusetts, has offices in Berlin, Austin and the San Francisco Bay Area.

*As of June 2018

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Nancy Bushkin

Vice President, Global Public Relations & Corporate Communications


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