Press Releases


-- Deal Marks New Service Offering for --

Waltham, MA, August 21, 2012 - (, the largest online care destination in the world, today announced that it has acquired Breedlove, the largest provider of comprehensive household payroll, tax and compliance services in the U.S.  Terms of the transaction were not disclosed.  Stephanie and Bill Breedlove, who founded the Austin-based company in 1992, will continue to operate the business as a subsidiary of, which has approximately 7 million members in more than 15 countries, allows families to connect with millions of caregivers to help manage the lifecycle of care challenges families face:  childcare, including special needs, senior care, pet care, housekeeping, tutoring, and more.  Breedlove provides families with a full suite of payroll, tax and compliance services for their caregivers and household employees.  The addition of these services marks an expansion of's consumer and corporate offerings and positions the Company as the only online care destination to offer this broad and robust of a payroll and tax platform.

Sheila Lirio Marcelo, Founder and CEO of, said, "Managing the myriad of care issues faced on a regular basis is challenging enough for families. aspires to be a one-stop-shop for all their care needs and services, to ease their stress and give them peace of mind.  By offering Breedlove's exceptional services, we're adding more value to families and helping them take one more critically important item off their to-do list, while also supporting their caregivers."

Ms. Marcelo continued, "Stephanie and Bill have built an exceptional team that puts their client's needs first.  That not only matches's mission but has also enabled them to build a loyal customer base and a stellar reputation.  We're excited to welcome them to and to introduce their team and services to our membership of families and care providers."

Stephanie Breedlove said, "We couldn't be more thrilled about joining and having the opportunity to share our services and knowledge with such an expansive audience.  Care providers are such an important part of the family; they should be looked after, given the love and support they provide our family members."

Breedlove currently serves more than 10,000 active clients and processes approximately $20 million in payroll per month for families. 

About, Inc.

Founded in 2006, ( is now the largest online care destination in the world with 7 million members spanning more than 15 countries. provides a forum for families seeking care support to easily connect with millions of care providers, share caregiving experiences and get advice.  The Company helps families address the unique lifecycle of care needs they go through - child care, including special needs, senior care, pet care, housekeeping and more. also provides e-tools and information to help families make safer and more informed decisions throughout the search and hiring process, including monitored messaging, access to background checks, recorded references, and an online safety guide.  Fortune 500 companies, educational institutions, technology companies, and professional services firms offer memberships as a benefit to employees through its Workplace Solutions program.

About Breedlove

Breedlove ( is the largest comprehensive household payroll, tax and compliance service in the United States.  Since its launch in 1992, the company has helped tens of thousands of busy families manage the tax, legal and HR aspects of being a household employer, without work, worry or risk.  Breedlove is based in Austin, TX. | Twitter: @CareDotCom | Facebook: Fan Page


Press Releases