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SEARCHING FOR AMERICA'S CARE HEROES to honor family caregivers in celebration of National Family Caregiver Month

Waltham, MA - October 29, 2009-To raise awareness for and celebrate National Family Caregiver Month, is sponsoring the second annual Care HeroesTM contest. The online service, which is the premier source of trustworthy care options for families, announced today that it is looking to collect and share the stories of real-life care heroes-the men and women who have devoted their lives to caring for others.

"Caregivers give and give so much every day, so we are excited for the opportunity to recognize them," said Sheila Lirio Marcelo, Founder and CEO of "As part of National Family Caregiver Month, we want to hear stories about the people who go to great lengths to care for the ones they love."

Beginning today through November 30, participants can nominate the caregiver they think most deserves to be named a Care Hero by visiting, sharing a photo of the care provider and a writing short story of why they should be honored. will then select weekly winners based on a combination of the most-deserving nominations and user comments, leading up to the selection of one overall winner who will be named the 2009 Care Hero.

The winning Care Hero will receive a $500 self-designed "Care Package" including hotel stay, tickets to a show and dinner all in the city courtesy of will also give a $100 restaurant gift certificate in appreciation to the person who nominates the winning Care Hero. Each weekly winner will receive a $100 restaurant gift certificate in recognition of their service and dedication as a Care Hero.

To enter, participants must visit the Care Hero Facebook page, share a photo of their Care Hero, and write up to 150 words on why they have nominated that caregiver.

National Family Caregiver Month is organized each November by the National Family Caregivers Association ( and is a designated time every year to thank, support, educate and empower family caregivers.

Founded in 2006, is the largest and fastest growing service used by families to find high-quality caregivers, providing a trusted place to easily connect, share caregiving experiences and get advice. The company addresses the unique lifecycle of care needs that each family goes through: child care, special needs care, tutoring and lessons, senior care, pet care, housekeeping and more. The service helps families find and select the best care possible based on detailed profiles, background checks and references for hundreds of thousands of mom-reviewed providers who seek to share their services. Through its for Recruiters service, also enables companies to find high-quality caregiving employees.

For more information, visit

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