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Waltham, MA--July 25, (, an online service connecting people seeking qualified care givers with a national network of trusted providers, announced plans for its 1st Friends Are Special Reading Day in partnership with Borders.

The July 27th event will take place at the Borders located at 1212 South Washington Street in North Attleboro, MA. Beginning at 10:00 a.m., kids of all ages are invited to attend the special event which will feature a variety of activities, including a story time reading of several popular children's books. All kids in attendance will be treated to a free copy of My Friend is Sad, by Mo Willems. Registration is not required to attend the event.

"We are excited to kick-off our Friends Are Special reading program and thank Borders for their generous support," said Sheila Marcelo, Founder and CEO of "We are proud to be part of an event that is so representative of our mission to promote the wellbeing of families by helping them connect with trustworthy care providers. At our Friends Are Special event, we look forward to sharing the gift of reading with kids in the community, celebrating friendship and having fun." is an online service connecting people seeking qualified care gives with a national network of trusted providers. With local search options currently available in more than 20 major cities across the United States,'s online marketplace provides a network of care providers in areas including child care, pet care, senior care and tutoring.

Borders, an active member of the community, celebrates its customers' desire to explore and find personal enrichment and knowledge, and offers them the opportunity to enjoy local appearances by authors and performers as well as free activities for children. Community connections are important to Borders, which serves as a community-gathering place for the residents in neighborhoods across the United States.

Founded in 2006, is the largest and fastest growing service used by families to find high-quality caregivers, providing a trusted place to easily connect, share caregiving experiences and get advice. The company addresses the unique lifecycle of care needs that each family goes through-child care, special needs care, tutoring and lessons, senior care, pet care, housekeeping and more. The service helps families find and select the best care possible based on detailed profiles, background checks and references for hundreds of thousands of mom-reviewed providers who seek to share their services. Through its for Recruiters service, also enables companies to find high-quality caregiving employees. For more information, visit

About Borders, Inc.
Headquartered in Ann Arbor, Michigan, Borders Group is a $4.1 billion global retailer of books, music and movies with more than 1,200 stores and 32,000 employees worldwide. More information on the company is available at

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