CARE.COM ANNOUNCES ANDREA COHEN AS ADVISOR TO THE COMPANY
Care.com is pleased to announce that Andrea Cohen, Co-Founder and CEO of HouseWorks, will serve as an advisor to the company.
Waltham, MA--September 16, 2008--Care.com (http://www.care.com/), the premier source of trustworthy family care options, is pleased to announce that Andrea Cohen, Co-Founder and CEO of HouseWorks, a home care company dedicated to helping seniors live at home, will serve as an advisor to the company. In her advisory role, Cohen will help guide the growth of Care.com's senior care offering as the company strives to support the growing number of families faced with care needs for their aging loved ones.
For the past 20 years, Andrea Cohen has been a leader in eldercare business development, transforming the way private-pay services are delivered through a series of successful, widely replicated ventures. Throughout her career, her driving vision has been to create a society where seniors can age in place by developing innovative home care options and supporting family caregivers. As HouseWorks CEO, she has crafted pioneering partnerships for providing services to residents of long-term care facilities, senior housing, and naturally occurring retirement communities such as Beacon Hill Village--a neighborhood retirement community in downtown Boston.
"We are thrilled to have Andrea on board as an advisor to Care.com," said Sheila Lirio Marcelo, Founder and CEO of Care.com. "Andrea's expertise will be a great asset as we continue to expand our senior care offering. Her leadership has been instrumental in raising standards throughout the home care industry."
Care.com provides families with a national network of trusted senior caregivers. Families can find home care, transportation resources, senior companions and more by visiting Care.com and reviewing profiles of caregivers in their area. All caregiver profiles are reviewed by a team of experienced moms, and members can run free background checks, listen to recorded references and view caregiver ratings. These aspects of the service provide users an added layer of confidence and security when making important decisions regarding family care needs.
"Often, families don't know where to turn when making decisions about the care of their loved ones," said Cohen. "It's important for them to have access to the right resources, so that all seniors have the opportunity to live at home, no matter how challenging their circumstances. I'm excited about the opportunity to assist Care.com in providing families with the guidance they need."
Cohen is currently a member of the Board of Directors of the National Family Caregiver's Association, the National Private Duty Association, the Massachusetts Home Care Alliance, the Massachusetts Compassionate Care Coalition and the Boston College Graduate School of Social Work.
Launched in May 2007, Care.com helps families find babysitters, nannies, pet sitters, senior caregivers, housekeepers and tutors through a national network of trusted caregivers. For more information on Care.com's Caregiver Guide to Senior Health Issues, visit http://www.care.com/seniorcare.
Founded in 2006, Care.com is the largest and fastest growing service used by families to find high-quality caregivers, providing a trusted place to easily connect, share caregiving experiences and get advice. The company addresses the unique lifecycle of care needs that each family goes through-child care, special needs care, tutoring and lessons, senior care, pet care, housekeeping and more. The service helps families find and select the best care possible based on detailed profiles, background checks and references for hundreds of thousands of mom-reviewed providers who seek to share their services. Through its Care.com for Recruiters service, Care.com also enables companies to find high-quality caregiving employees. For more information, visit www.care.com.