A new app uses psychology to help expecting parents find a baby name they’ll truly cherish.<\/p>
Chooze was designed around the concept that people are intimately affected by emotional associations they have with names.<\/p>
“Baby names are a challenging journey for every expectant parent, and there’s never been any technology that helps them pick,” said<\/a> Chooze co-founder Ittay Hayut. “Chooze helps parents navigate the top names they’re considering and feel more confident about a decision that will affect them each and every time they say their child’s name.”<\/p> It works by allowing the parents to jot down a small list of baby names they would consider their favorites and a few that are tiebreakers. Then, they plug them into the app, which will ask the parents a series of questions to determine possible associations to each name.<\/p> The goal is to identify if the parents have positive or negative associations with the possible baby names. <\/p> “Chooze measures and tests the speed of association to determine the future parents’ emotional connection to specific baby names,” the company said in a press release<\/a>. “The end result is a scientifically based calculation of true name preferences.” <\/p> That’s a pretty big promise from an iPhone app, but the developers did partner with two cognitive psychologists: Dr. Eran Chajut, professor of Cognitive Psychology at the Open University in Israel, and Dr. Ran Hassin, former head of the Cognitive Science Department at Hebrew University. <\/p> “Together, inspired by a vast field of cognitive research dealing with people’s subconscious preferences, they applied cognitive psychology to baby names,” the team said in a statement. <\/p> The app costs less than $2 and could save expectant parents hours they would have spent scrolling through Google hunting for the perfect moniker. <\/p>","protected":false},"excerpt":{"rendered":" A new app uses psychology to help expecting parents find a baby name they’ll truly cherish. Chooze was designed around the concept that people are intimately affected by emotional associations they have with names. “Baby names are a challenging journey for every expectant parent, and there’s never been any technology that helps them pick,” said Chooze Read more…<\/a><\/p>\n","protected":false},"author":1069,"featured_media":18884,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"enable_toc":false,"care_reviewed_by":0,"care_post_updated_flag":false,"care_updated_date":"","last_update":"2021-05-19","view_count":3683,"footnotes":""},"categories":[1],"tags":[],"member-type":[4],"vertical":[6,17],"platform":[2],"class_list":["post-3326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","member-type-all","vertical-children","vertical-child-care-advice","platform-resources"],"acf":[],"created":"2017-04-19","_links":{"self":[{"href":"https:\/\/www.care.com\/c\/wp-json\/wp\/v2\/posts\/3326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.care.com\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.care.com\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.care.com\/c\/wp-json\/wp\/v2\/users\/1069"}],"replies":[{"embeddable":true,"href":"https:\/\/www.care.com\/c\/wp-json\/wp\/v2\/comments?post=3326"}],"version-history":[{"count":0,"href":"https:\/\/www.care.com\/c\/wp-json\/wp\/v2\/posts\/3326\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.care.com\/c\/wp-json\/wp\/v2\/media\/18884"}],"wp:attachment":[{"href":"https:\/\/www.care.com\/c\/wp-json\/wp\/v2\/media?parent=3326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.care.com\/c\/wp-json\/wp\/v2\/categories?post=3326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.care.com\/c\/wp-json\/wp\/v2\/tags?post=3326"},{"taxonomy":"member-type","embeddable":true,"href":"https:\/\/www.care.com\/c\/wp-json\/wp\/v2\/member-type?post=3326"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/www.care.com\/c\/wp-json\/wp\/v2\/vertical?post=3326"},{"taxonomy":"platform","embeddable":true,"href":"https:\/\/www.care.com\/c\/wp-json\/wp\/v2\/platform?post=3326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}