Care. It takes a village

Five years ago almost to the day (January 24), I stood on the floor of the New York Stock Exchange with my co-founders and senior leadership team ringing the opening bell as went public. Just as I did that morning, I find myself reflecting on my journey to... more is committed to advancing a national paid leave plan that works for all is proud to stand with more than 75 business leaders calling for a strong, sustainable and inclusive national paid family leave policy that will meet the needs of working Americans, their diverse families and businesses large and small. There is broad bipartisan support for paid family leave, and... more

Introducing Benefits – A Letter to Our Caregivers

Hi, I’m Sheila Lirio Marcelo, the founder, Chairwoman and CEO of, and I wanted to share with you some really exciting news. We launched in 2007 with the mission of creating an easier way for families to connect with caregivers. Today, we’re the world’s largest online... more

Professional Benefits for Our Caregivers

This is a big day for us here at We have some important news to share, and I think you’re going to be as excited about it as we are. We’re thrilled to officially announce the expansion of Benefits, with a first-of-its-kind, peer-to-peer benefits platform between... more

Introducing CareChat: A New Tool to Help Families Hire Caregivers

CareChat helps you connect with care providers by phone while keeping your personal number private. You've posted a care job and received a bunch of responses. You’ve read through the applications and identified the candidates that you think sound promising. Naturally, you want to learn more about them. As... more

Top 5 Mistakes You Might Be Making on

This is a really busy time for parents. The summer is winding down and back to school season is looming. You're trying to get all your memorable summer moments into the last few weeks while also buying school supplies and planning car pools, after-school activities and creating an after... more

#BeBoldForChange on International Women's Day

Employee benefits and public policy won't close the gender gap on their own.  Would it surprise you to hear that most women, all around the world, would prefer to be working but balancing work and family is their biggest obstacle? Probably not. Now, what if I told you... more at 10: Where We've Been, and Where We're Going

As a mother, I often find it hard to believe how time flies.   Our youngest son, Adam, is 17 now. On the college visits that have commandeered so many of our weekends lately, I’ll look at him and swell with pride at the lacrosse-playing, baritone-singing young adult he’s becoming... more