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9 Things Families Notice About Your Care.com Profile

Cathie Ericson
June 27, 2018

Catch an employer's eye by updating these areas.

There’s no question that the competition is tough for finding a caregiving job. There may be lots of great candidates in your area. So how do you make your Care.com profile really stand out?

Potential employers are busy and you want their quick scan of your qualifications to entice them to learn more. Here are the areas to perfect, in order to maximize your Care.com profile.
 

  1. Your Photo
    People are visual, and a clear, professional-looking photo is what will invite them to learn more. While there is plenty of advice on what makes a great photo, there are a few personal style choices that can be automatic turn-offs. According to Erik Bowitz of Resume Genius, things that may stand out and hurt your chances of getting a job include facial and neck tattoos or noticeable piercings, such as hoops or gauges. He cautions that even things like studs should be removed for profile pictures. Learn more about what to look for in a profile photo -- and what types of photos you should never use.
     
  2. Your Video
    Did you add a video yet? This feature lets you insert more of your personality into your profile. A fun, engaging clip will show families who you are and what you're like.

    Get tips on How to Create a Video for Your Care.com Profile.  
     
  3. Your Stars
    When faced with a constellation of five stars on multiple caregivers’ profiles, it’s easy for families to just automatically gravitate toward those, so make sure to ask families to post reviews.

    Read more about How to Get Reviews on Care.com.
     
  4. Your Checks
    Each profile features six potential green check mark call-outs at the top (has transportation, distance willing to travel, non-smoker, CPR certified, First Aid training and comfortable with pets). Earn those certifications to make yourself more appealing. Always remember that the more open to situations you are, the more you expand the universe of families who will call you.
     
  5. Your Bio
    Go ahead and share personal stories and anecdotes. “You want your potential employer to get to know you on a bit of a personal level,” says career advisor Anna Robinson, who serves as her company’s senior recruitment officer and also volunteers as a career counselor. She emphasizes that someone who talks about their family or others they have cared for lets the reader know them more emotionally, which can be a definite plus in the caregiving industry.

    Expand your appeal by adding any side jobs you can help out with, like date nights, light cleaning, meal prep, etc. 

    And please, we beg you, check your bio for spelling and grammar. Then ask a friend to check it. Then ask another friend. We've heard lots of families say that if a caregiver's profile is full of errors, they quickly move on because it's unprofessional. Here's a spelling and grammar checklist to help.
     
  6. Your Work History
    This is a mini resume that families can easily scan. Where have you worked and for how long? Include non-caregiving jobs that show off additional skills.
     
  7. Your Verifications
    Safety is always a priority for families (and for Care.com too!). Employers can request their own background check, but by becoming a Care.com premium provider, you can have a background check on file, which provides that extra level of assurance that every parent is looking for. A background check through the National Criminal Database and Sex Offender Registry is automatically included with the purchase of your upgraded account. If you're on social media, you can also connect your accounts with your Care.com profile, offering additional proof that you are who you say you are.
     
  8. Your Availability
    There is no question here -- the more, the better! But even though you want to look as available as possible, don’t stretch the truth. It’s very frustrating to would-be employers to find out that you’re not really available the hours you have offered. Update this section regularly.
     
  9. Your Activity
    When was the last time you signed into your Care.com account? It’s important to families that you be responsive and interested, so checking in frequently will assure them that you are ready, willing and able. If you last looked at your profile a week ago, they may think you're not actively looking for a job anymore. Someone who checks in frequently is saying that they are very interested in employment!


You only have one chance to make a good first impression. Taking time to tweak these elements of your Care.com profile will ensure that you are putting your best foot forward.

For more advice, read through these 14 Ways to Get Families to Respond to You on Care.com.

 

Cathie Ericson is a freelance writer whose work appears regularly in parenting and business publications, both print and online. Follow her on Twitter @CathieEricson.

Comments
User in Gladstone, OR
Feb. 17, 2016

Care.com has been the most successful job search site I have found yet. Thank you care.com. I have found several jobs thru your site. I am hopeful I will find more jobs through the site. Jill

User in Lawton, OK
Jan. 31, 2016

So far I have had one babysitting job. It was real nice. I had fun with the little fellow I babysat for the evening. Lisa A

User in Livonia, NY
Jan. 29, 2016

I am a little frustrated that on the availability, you state don't stretch the truth. If someone like myself is putting down available from 9am until 12am, that is letting the potential client know that I can work a day shift, an afternoon shift, a night shift, and an overnight shift (which I don't think is even on the schedule). I am not saying you are targeting me but, you also need to know that checking all of that time off is, is exactly what that means. (all shifts)

User
Jan. 29, 2016

Thank you care.com I got two jobs and I'm still working...

User
Jan. 29, 2016

I have a profile on file with my photo too.

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