9 Things Families Notice About Your Care.com Profile

Aug. 14, 2019

There’s no question that the competition is tough for finding a caregiving job. There may be lots of great candidates in your area. So how do you make your Care.com profile really stand out?

Potential employers are busy and you want their quick scan of your qualifications to entice them to learn more. Here are the areas to perfect, in order to maximize your Care.com profile. 

1. Your photo

People are visual, and a clear, professional-looking photo is what will invite them to learn more. While there is plenty of advice on what makes a great photo, there are a few personal style choices that can be automatic turn-offs. According to Erik Bowitz of Resume Genius, things that may stand out and hurt your chances of getting a job include facial and neck tattoos or noticeable piercings, such as hoops or gauges. He cautions that even things like studs should be removed for profile pictures. Learn more about what to look for in a profile photo and what types of photos you should never use.

2. Your video

Did you add a video yet? This feature lets you insert more of your personality into your profile using our mobile app. A fun, engaging clip will show families who you are and what you're like.

Get tips on How to Create a Video for Your Care.com Profile.  

3. Your stars

When faced with a constellation of five stars on multiple caregivers’ profiles, it’s easy for families to automatically gravitate toward those, so make sure to ask families to post reviews.

Read more about How to Get Reviews on Care.com.

4. Your checks

Each profile features six potential green checkmark call-outs at the top (has transportation, distance willing to travel, non-smoker, CPR certified, First Aid training and comfortable with pets). Earn those certifications to make yourself more appealing. Always remember that the more open to situations you are, the more you expand the universe of families who may call you.

5. Your bio

Go ahead and share personal stories and anecdotes. “You want your potential employer to get to know you on a bit of a personal level,” says career advisor Anna Robinson, who serves as her company’s senior recruitment officer and also volunteers as a career counselor. She emphasizes that someone who talks about their family or others they have cared for lets the reader know them more emotionally, which can be a definite plus in the caregiving industry. Expand your appeal by adding any side jobs you can help out with, like date nights, light cleaning, meal prep, etc.

And please, we beg you, check your bio for spelling and grammar. Then ask a friend to check it. Then ask another friend. We've heard lots of families say that if a caregiver's profile is full of errors, they quickly move on because it's unprofessional. 

6. Your work history

This is a mini resume that families can easily scan. Where have you worked and for how long? Include non-caregiving jobs that show off additional skills.

7. Your verifications

Safety is always a priority for families (and for Care.com too!). Employers can request a  background check on caregivers, but caregivers can also purchase their own background checks to have on file to show families how serious they are about their job search. Make sure to verify your phone number and email address and If you're on social media, you can also connect your accounts with your Care.com profile, offering additional proof that you are who you say you are.

8. Your availability

There is no question here — the more open hours, the better! But even though you want to look as available as possible, don’t stretch the truth. It’s very frustrating to would-be employers to find out that you’re not really available the hours you have offered. Update this section regularly.

9. Your activity

When was the last time you signed into your Care.com account? It’s important to families that you be responsive and interested, so checking in frequently will assure them that you are ready, willing and able. If you last looked at your profile weeks ago, they may think you're not actively looking for a job anymore. Someone who checks in frequently is saying that they are very interested in employment!

You only have one chance to make a good first impression. Taking time to tweak these elements of your Care.com profile will ensure that you are putting your best foot forward.

For more advice, read through these 14 Ways to Get Families to Respond to You on Care.com.

 

Cathie Ericson is a freelance writer whose work appears regularly in parenting and business publications, both print and online. Follow her on Twitter @CathieEricson.

Tips and stories from parents and caregivers who’ve been there.

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