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Sheilas Blog

Waltham, MA

Welcome to the Sheila's Blog archives. Until 2016, employees came here to blog about family, caregiving and headlines of the day.

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Introducing Benefits – A Letter To Our Caregivers

Hi, I’m Sheila Lirio Marcelo, the founder, Chairwoman and CEO of, and I wanted to share with you some really exciting news. We launched in 2007 with the mission of creating an easier way for families to connect with caregivers. Today, we’re the world’s largest online... more

What Does It Mean To Be Fair?

This blog post is dedicated to my Ma'am Lily from Candelaria, Quezon, Philippines, the wonderful nanny who helped raise my siblings and me -- and the millions of caregivers for our children, adult special needs and our parents/grandparents who dedicate their lives to help mold our loved ones, give us... more

Why Care Is Key To A Thriving Economy

Let’s try a little experiment: When you close your eyes and think of the word “care,” what comes to mind? Love? Mom? Your kids? Your puppy?   When I close my eyes and think about care, I see opportunity. And no, not because I’m the Founder, Chairwoman and CEO... more

The Easiest Guide To Shopping For Kids This Holiday

We have a lot of parents who make up the family. So we know how important - and stressful -- it is to buy just the right present for kids at the holidays. Here are some great ideas, broken down by age, all recommended by real employee/parents... more

Happy National Nanny Recognition Week!

The holidays are here! Well, at least one of our favorite holidays at National Nanny Recognition Week. Our nannies mean so much to us and one week seems like such a short time to tell them how much we appreciate all they do for us. We asked members... more

How To Tell Your Story To The President

Dear Members and Readers, Last week, I had the tremendous honor and privilege to represent families like yours at the White House Summit on Working Families. I was invited to participate in one of the panels and then joined President Obama in a CEO roundtable discussion about how... more

Is There A Need To Yell At Kids?

There’s much debate over the need to yell at kids, just like there has been over the need to spank kids. Could it lead to more aggressive behavior? Can it be emotionally disruptive? While we can leave research to the scientists, two employees weighed in on the matter... more

Banning Bossy While Embracing Ambition

I’m bossy. I always have been. And today, I’m a boss. I’m the founder and CEO of a global and newly public company. And you know what? My bossiness helped get me here.Except I’d call it leadership.Growing up, I was very aware of my strengths organizing people, listing... more