{"id":4794,"date":"2025-06-02T04:22:07","date_gmt":"2025-06-02T04:22:07","guid":{"rendered":"https:\/\/www.care.com\/about\/?p=4794"},"modified":"2025-06-02T08:45:25","modified_gmt":"2025-06-02T08:45:25","slug":"new-chapter-for-care","status":"publish","type":"post","link":"https:\/\/www.care.com\/about\/new-chapter-for-care\/","title":{"rendered":"Care.com\u2019s next chapter is here"},"content":{"rendered":"<p>Today marks the unveiling of a new Care.com, featuring a fresh look, enhanced features and a renewed commitment to our members.&nbsp;<\/p><p>This evolution&mdash;our most substantial in 18 years&mdash;comes at a critical time when families desperately need more support than ever. Amidst a rise in dual-income households, an aging population, and a decrease in built-in caregiving support communities compared to prior generations, today&rsquo;s parents and caregivers are facing <a href=\"https:\/\/www.care.com\/c\/cost-of-care-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">concerning levels of burnout<\/a> and a startling number of adults without children are questioning <a href=\"https:\/\/care.com\/c\/perception-of-parenting-survey\" target=\"_blank\" rel=\"noreferrer noopener\">whether they even want to start families at all<\/a>.<\/p><p>We need to rise up to better meet the needs of a new generation of families. That&rsquo;s why this next chapter of our company is marked not just by a new look, but by a comprehensive reimagining of Care.com across our culture, product experience and vision.<br><\/p><div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1748\" height=\"752\" src=\"https:\/\/www.care.com\/about\/wp-content\/uploads\/sites\/4\/2025\/05\/Care.com_Old_New-1.png\" alt=\"\" class=\"wp-image-4928\" style=\"width:1112px;height:auto\" srcset=\"https:\/\/www.care.com\/about\/wp-content\/uploads\/sites\/4\/2025\/05\/Care.com_Old_New-1.png 1748w, https:\/\/www.care.com\/about\/wp-content\/uploads\/sites\/4\/2025\/05\/Care.com_Old_New-1-300x129.png 300w, https:\/\/www.care.com\/about\/wp-content\/uploads\/sites\/4\/2025\/05\/Care.com_Old_New-1-1024x441.png 1024w, https:\/\/www.care.com\/about\/wp-content\/uploads\/sites\/4\/2025\/05\/Care.com_Old_New-1-768x330.png 768w, https:\/\/www.care.com\/about\/wp-content\/uploads\/sites\/4\/2025\/05\/Care.com_Old_New-1-1536x661.png 1536w, https:\/\/www.care.com\/about\/wp-content\/uploads\/sites\/4\/2025\/05\/Care.com_Old_New-1-168x72.png 168w\" sizes=\"auto, (max-width: 1748px) 100vw, 1748px\"><figcaption class=\"wp-element-caption\"><em>Care.com evolution over recent years&nbsp;<\/em><br><\/figcaption><\/figure><\/div><h2 class=\"wp-block-heading\" id=\"h-starting-with-cultural-change\"><strong>Starting with cultural change<\/strong><\/h2><p>Transformation begins from the inside. Since I joined as CEO two years ago, one of my biggest priorities has been to fundamentally shift our company culture to be more customer-centric.&nbsp;<\/p><p>We&rsquo;ve now started two new Member Advisory Councils to give us direct feedback&mdash;whether it&rsquo;s sharing praise, concerns, or yes, even difficult truths. We&rsquo;re also conducting more extensive research than ever into the broader caregiving landscape through initiatives like our <a href=\"https:\/\/www.care.com\/c\/cost-of-care-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cost of Care Report<\/a>, <a href=\"https:\/\/care.com\/c\/perception-of-parenting-survey\" target=\"_blank\" rel=\"noreferrer noopener\">Future of Benefits Report<\/a>, and the all-new <a href=\"https:\/\/care.com\/c\/perception-of-parenting-survey\" target=\"_blank\" rel=\"noreferrer noopener\">Perceptions of Parenthood Survey<\/a>, giving us valuable insight into the foundational challenges that families and caregivers face. Finally, we are sharing today a brand new <a href=\"\/about\/#customer-pledge\" target=\"_blank\" rel=\"noreferrer noopener\">customer pledge<\/a>, reflecting a deeper commitment to our community than ever.<\/p><p><\/p><h2 class=\"wp-block-heading\"><strong>Improved product experience<\/strong><\/h2><p>Today marks the first phase of improvements we&rsquo;re introducing to the Care.com product experience. This includes improvements for both <a href=\"https:\/\/www.care.com\/about\/new-care-families\/\" target=\"_blank\" rel=\"noreferrer noopener\">families who need care<\/a> and <a href=\"https:\/\/www.care.com\/about\/new-care-caregiver\/\" target=\"_blank\" rel=\"noreferrer noopener\">professional caregivers who provide care<\/a>, such as:<\/p><ul class=\"wp-block-list\"><li><strong>An expansion into more types of care<\/strong>, including adult care, kids&rsquo; activities &amp; camps, senior living communities and daycares&mdash;as 86% of parents say it would be helpful to have <a href=\"https:\/\/www.care.com\/c\/cost-of-care-report\/\">a single platform for finding multiple types of care<\/a>.<\/li><li><strong>An improved safety program&mdash;CareProtect&trade;<\/strong>&mdash;that empowers members of the Care.com community to make safer hiring choices, with access to new features like Continuous Background Checks, a 24\/7 safety hotline, a new safety coalition and more robust education in a revamped safety center.<\/li><li><strong>Additional product enhancements<\/strong> that make it easier to find or provide care, including smarter AI-enhanced search tools, plus faster and more reliable messaging.<\/li><\/ul><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.care.com\/about\/wp-content\/uploads\/sites\/4\/2025\/05\/Care.com_3Screens-1.png\" alt=\"\" class=\"wp-image-4930\" srcset=\"https:\/\/www.care.com\/about\/wp-content\/uploads\/sites\/4\/2025\/05\/Care.com_3Screens-1.png 1920w, https:\/\/www.care.com\/about\/wp-content\/uploads\/sites\/4\/2025\/05\/Care.com_3Screens-1-300x169.png 300w, https:\/\/www.care.com\/about\/wp-content\/uploads\/sites\/4\/2025\/05\/Care.com_3Screens-1-1024x576.png 1024w, https:\/\/www.care.com\/about\/wp-content\/uploads\/sites\/4\/2025\/05\/Care.com_3Screens-1-768x432.png 768w, https:\/\/www.care.com\/about\/wp-content\/uploads\/sites\/4\/2025\/05\/Care.com_3Screens-1-1536x864.png 1536w, https:\/\/www.care.com\/about\/wp-content\/uploads\/sites\/4\/2025\/05\/Care.com_3Screens-1-168x95.png 168w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\"><\/figure><p><\/p><p>These are meaningful improvements to our experience. But we&rsquo;re just scratching the surface of what we&rsquo;d still like to do.<\/p><p><\/p><h2 class=\"wp-block-heading\"><strong>A new vision for the future<\/strong><\/h2><p>My hope is that we&rsquo;ll continue to transform Care.com from a transactional platform to a more holistic and guided platform for families and caregivers. That&rsquo;s why more improvements are slated for the rest of 2025 and beyond, including:<\/p><ul class=\"wp-block-list\"><li><strong>Expanded advisory services<\/strong> to help families that aren&rsquo;t sure what type of care is right for them in the first place.<\/li><li>A new <strong>hiring hub<\/strong> to help families better manage jobs&mdash;including comparing applicants and creating shortlists.<\/li><li>New <strong>video communication tools<\/strong> to help families and caregivers connect on-platform.<\/li><li>New <strong>membership plan options<\/strong> to give more families easier access to the Care.com platform.<\/li><li>&hellip;and more to come.<\/li><\/ul><h2 class=\"wp-block-heading\"><strong>A symbolic new identity<\/strong><\/h2><p>Finally, our new brand identity visually represents this transformation we&rsquo;re undertaking. Our new logo represents the idea of surrounding someone with care&mdash;with a larger &ldquo;C&rdquo; representing a caregiver, who is encircling and protecting a smaller &ldquo;c&rdquo;, the person being cared for. Together, they create a feeling of care and support.<\/p><p><\/p><div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.care.com\/about\/wp-content\/uploads\/sites\/4\/2025\/05\/GC_BlogLogo_GIF-6.gif\" alt=\"\" class=\"wp-image-4843\"><figcaption class=\"wp-element-caption\"><em>Our new logo&mdash;a symbol of surrounding someone with care<\/em><\/figcaption><\/figure><\/div><p>As we aim to be more personal, helpful and passionate than ever, we&rsquo;re making sure that permeates through all other aspects of our brand and product experience, too. Our new green colors evoke warmth, growth and calm&mdash;universally relevant qualities for every care journey across all stages of life&mdash;while vibrant secondary colors add a spark of joy and optimism. Our new design guidelines also make the entire user experience cleaner, more modern and easier to use for families that are already overloaded with the demands of everyday life. Finally, we&rsquo;re leaning into more authentic imagery that better reflects the realities of caregiving&mdash;both the beauty and the chaos&mdash;and meets families where they are.&nbsp;&nbsp;<\/p><p>With this new visual identity, we celebrate modern care in all its forms, while staying grounded in the honesty and emotion of real life.<\/p><h2 class=\"wp-block-heading\" id=\"h-the-start-of-a-new-chapter\"><strong>The start of a new chapter<\/strong><\/h2><p>This is only the beginning of the new Care.com. We are committed to continually evolving alongside our members&mdash;adapting to their changing needs, anticipating the challenges ahead and guiding them with care and intention. Our new promise extends beyond today&rsquo;s generation and reaches forward to the families and caregivers of tomorrow. I can&rsquo;t wait to share more updates in the months to come.<\/p><p><\/p>","protected":false},"excerpt":{"rendered":"<p>Today marks the unveiling of a new Care.com, featuring a fresh look, enhanced features and a renewed commitment to our members.&nbsp; This evolution\u2014our most substantial in 18 years\u2014comes at a critical time when families desperately need more support than ever. Amidst a rise in dual-income households, an aging population, and a decrease in built-in caregiving <a class=\"more-link\" href=\"https:\/\/www.care.com\/about\/new-chapter-for-care\/\">Read more&#8230;<\/a><\/p>\n","protected":false},"author":1440,"featured_media":4932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"enable_toc":false,"care_reviewed_by":0,"care_post_updated_flag":true,"care_updated_date":"2025-05-27 00:00:00","last_update":"2025-06-02","footnotes":""},"categories":[39],"tags":[],"class_list":["post-4794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-care-com-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Care.com&#039;s Next Chapter<\/title>\n<meta name=\"description\" content=\"Unveiling of a new Care.com, featuring a fresh look, enhanced features and a renewed commitment to our members.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.care.com\/about\/new-chapter-for-care\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Care.com\u2019s next chapter is here\" \/>\n<meta property=\"og:description\" content=\"Unveiling of a new Care.com, featuring a fresh look, enhanced features and a renewed commitment to our members.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.care.com\/about\/new-chapter-for-care\/\" \/>\n<meta property=\"og:site_name\" content=\"Care.com Corporate\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-02T04:22:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-02T08:45:25+00:00\" \/>\n<meta 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Wilson was appointed CEO of Care.com in June 2023 after having helped build and grow several major consumer brands. As CEO, he is responsible for Care.com\u2019s strategic direction, leadership and growth, as well as its commitment to deliver on its mission to transform how families around the world connect with and manage care for their loved ones. Prior to joining Care.com, Brad was both General Manager for the US business of HBO Max and Executive Vice President of Global Data Sciences and CRM from 2020-2022. During his tenure, he drove substantial subscriber growth, played a key role in launching HBO Max in 61 countries, and led meaningful improvement across global subscriber retention and customer satisfaction metrics. Previously, Brad was Executive Vice President of Marketing for Disney+ and helped launch the service, the first of its kind for The Walt Disney Company, across the US and in international markets. Disney+ has been recognized as the fastest-growing subscription service on record. He also co-led the launch of the Disney Bundle service, combining Disney+, ESPN+ and Hulu into a single consumer offering. Earlier, Brad was Chief Marketing Officer and Head of Customer Operations for LendingTree, repositioning the brand and driving record revenue and profitability. From 2011-2015, he served as Chief Marketing Officer of Travelocity before being elevated to General Manager of the company, during which time he delivered the highest customer growth and total profitability in the brand\u2019s history. Brad previously held roles at Nutrisystem, Inc. and Match.com. Recognized in 2021 by Business Insider as one of the \u201cChief Marketing Officers to Watch,\u201d Brad has also spoken at major events including the Digital Entertainment World 2022 Annual Conference (keynote) and Stanford Graduate School of Business (guest speaker, 2021). He currently serves as an advisor for Koddi and Advisor.com, two technology start-ups, and previously served on the Board of Directors for SmarTours and Carparts.com. Brad received his MBA from the Cox School of Business at Southern Methodist University and his BS from the University of Texas at Austin. 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Wilson, CEO","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.care.com\/about\/#\/schema\/person\/image\/","url":"https:\/\/www.care.com\/about\/wp-content\/uploads\/sites\/4\/2025\/06\/cropped-about_photo_team_Wilson-96x96.jpg","contentUrl":"https:\/\/www.care.com\/about\/wp-content\/uploads\/sites\/4\/2025\/06\/cropped-about_photo_team_Wilson-96x96.jpg","caption":"Brad Wilson, CEO"},"description":"Brad E. Wilson was appointed CEO of Care.com in June 2023 after having helped build and grow several major consumer brands. As CEO, he is responsible for Care.com\u2019s strategic direction, leadership and growth, as well as its commitment to deliver on its mission to transform how families around the world connect with and manage care for their loved ones. Prior to joining Care.com, Brad was both General Manager for the US business of HBO Max and Executive Vice President of Global Data Sciences and CRM from 2020-2022. During his tenure, he drove substantial subscriber growth, played a key role in launching HBO Max in 61 countries, and led meaningful improvement across global subscriber retention and customer satisfaction metrics. Previously, Brad was Executive Vice President of Marketing for Disney+ and helped launch the service, the first of its kind for The Walt Disney Company, across the US and in international markets. Disney+ has been recognized as the fastest-growing subscription service on record. He also co-led the launch of the Disney Bundle service, combining Disney+, ESPN+ and Hulu into a single consumer offering. Earlier, Brad was Chief Marketing Officer and Head of Customer Operations for LendingTree, repositioning the brand and driving record revenue and profitability. From 2011-2015, he served as Chief Marketing Officer of Travelocity before being elevated to General Manager of the company, during which time he delivered the highest customer growth and total profitability in the brand\u2019s history. Brad previously held roles at Nutrisystem, Inc. and Match.com. Recognized in 2021 by Business Insider as one of the \u201cChief Marketing Officers to Watch,\u201d Brad has also spoken at major events including the Digital Entertainment World 2022 Annual Conference (keynote) and Stanford Graduate School of Business (guest speaker, 2021). He currently serves as an advisor for Koddi and Advisor.com, two technology start-ups, and previously served on the Board of Directors for SmarTours and Carparts.com. Brad received his MBA from the Cox School of Business at Southern Methodist University and his BS from the University of Texas at Austin. He is the proud parent of three children.","url":"https:\/\/www.care.com\/about\/author\/bradwilson\/"}]}},"created":"2025-06-01","_links":{"self":[{"href":"https:\/\/www.care.com\/about\/wp-json\/wp\/v2\/posts\/4794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.care.com\/about\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.care.com\/about\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.care.com\/about\/wp-json\/wp\/v2\/users\/1440"}],"replies":[{"embeddable":true,"href":"https:\/\/www.care.com\/about\/wp-json\/wp\/v2\/comments?post=4794"}],"version-history":[{"count":10,"href":"https:\/\/www.care.com\/about\/wp-json\/wp\/v2\/posts\/4794\/revisions"}],"predecessor-version":[{"id":5260,"href":"https:\/\/www.care.com\/about\/wp-json\/wp\/v2\/posts\/4794\/revisions\/5260"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.care.com\/about\/wp-json\/wp\/v2\/media\/4932"}],"wp:attachment":[{"href":"https:\/\/www.care.com\/about\/wp-json\/wp\/v2\/media?parent=4794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.care.com\/about\/wp-json\/wp\/v2\/categories?post=4794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.care.com\/about\/wp-json\/wp\/v2\/tags?post=4794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}