{"id":4666,"date":"2024-12-16T15:25:56","date_gmt":"2024-12-16T15:25:56","guid":{"rendered":"https:\/\/www.care.com\/about\/?p=4666"},"modified":"2025-06-02T08:49:07","modified_gmt":"2025-06-02T08:49:07","slug":"child-care-senior-care-advocacy","status":"publish","type":"post","link":"https:\/\/www.care.com\/about\/child-care-senior-care-advocacy\/","title":{"rendered":"Why we\u2019re optimistic about care advocacy in 2025"},"content":{"rendered":"<p>Dear families, caregivers, and advocates,&nbsp;<\/p><p>This election season has highlighted what so many of us know to be true: caregiving is not just a personal challenge, it&rsquo;s a national one. Americans <a href=\"https:\/\/www.ffyf.org\/2024\/05\/16\/new-polling-on-child-care-and-the-2024-election\/\" target=\"_blank\" rel=\"noreferrer noopener\">across the political spectrum<\/a> are calling for solutions to the rising costs, limited access, and overwhelming strain that caregiving places on families. This growing demand was reflected on the presidential campaign trail, where caregiving took center stage in the national dialogue like never before, underscoring its potential to transcend party lines and unite leaders around meaningful solutions.<\/p><p>Care is a bipartisan issue. While people may have mixed emotions following the outcome of the election, our goal remains the same: pursuing and improving policies that alleviate the issues of cost and accessibility in the care industry. For example, we have recently been collaborating with Senators Katie Britt (R-AL) and Tim Kaine (D-VA) on their <a href=\"https:\/\/www.care.com\/about\/qa-with-tim-kaine-and-katie-britt\/\" target=\"_blank\" rel=\"noreferrer noopener\">bipartisan package<\/a> to bring down costs through expanded tax credits for care and creating a pathway for a stronger child care workforce.&nbsp;<\/p><p>We are also ready to work with the incoming administration. During their campaign, President Donald Trump and Vice President-elect J.D. Vance voiced their support for improved tax credits to assist unpaid family caregivers of both <a href=\"https:\/\/www.cbsnews.com\/news\/jd-vance-child-tax-credit-5000-what-to-know\/\" target=\"_blank\" rel=\"noreferrer noopener\">children <\/a>and <a href=\"https:\/\/www.cnn.com\/2024\/10\/28\/politics\/family-caregivers-trump-tax-credit\/index.html\" target=\"_blank\" rel=\"noreferrer noopener\">seniors<\/a>, subsidies to support <a href=\"https:\/\/www.cbsnews.com\/news\/full-vp-debate-transcript-walz-vance-2024\/#:~:text=We%20want%20to%20promote%20choice%20in%20how%20we%20deliver%20family%20care%20and%20how%20we%20promote%20childcare%20because%2C%20look%2C%20it%20is%20unacceptable.\" target=\"_blank\" rel=\"noreferrer noopener\">informal child care arrangements that give families more choice<\/a>, and reducing the barriers for <a href=\"https:\/\/www.cbsnews.com\/news\/full-vp-debate-transcript-walz-vance-2024\/#:~:text=We%27re%20going%20to%20have%20to%20induce%20more%20people%20to%20want%20to%20provide%20child%20care%20options%20for%20American%20families%20because%20the%20reason%20it%27s%20so%20expensive%20right%20now%20is%20because%20you%27ve%20got%20way%20too%20few%20people%20providing%20this%20very%20essential%20service.\" target=\"_blank\" rel=\"noreferrer noopener\">caregivers <\/a>entering the workforce. At Care.com, we want to turn these conversations to action, push even further for robust support systems worthy of America&rsquo;s hard-working families and caregivers, and create real, lasting change.<\/p><p>As we look ahead to 2025, we&rsquo;re doubling down on our advocacy efforts. The new year offers a renewed opportunity to drive meaningful change and make caregiving a centerpiece of policy discussions. In January, Congress will be considering tax policy as they address the upcoming expiration of the 2017 Tax Cuts and Jobs Act. We are working hard to ensure families&rsquo; interests are at the forefront of these discussions. As part of these efforts, we have already begun conversations with the <a href=\"https:\/\/waysandmeans.house.gov\/ways-means-chairman-smith-and-tax-subcommittee-chairman-kelly-announce-tax-teams-to-avert-2025-tax-cliff\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ways and Means Republican Tax Teams<\/a> about critical care-focused tax policies, including the Child and Dependent Care Tax Credit, Dependent Care Assistance Programs, and the Employer-Provided Child Care Tax Credit.<\/p><p>To those who are uncertain about what lies ahead, know that we have hope. Together, we can turn caregiving from a challenge into a shared opportunity for progress. Let&rsquo;s make 2025 a year of action, advocacy, and reform for the families and caregivers who need it most.<\/p><p>With determination,<\/p><p>Brad Wilson<\/p><p>CEO, Care.com<\/p>","protected":false},"excerpt":{"rendered":"<p>The election may be over, but the fight for care continues. Hear from Brad Wilson, CEO of Care.com, as he shares how Care.com is advocating for bipartisan family care solutions in 2025.<\/p>\n","protected":false},"author":1440,"featured_media":5266,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"enable_toc":false,"care_reviewed_by":0,"care_post_updated_flag":true,"care_updated_date":"2024-12-16 00:00:00","last_update":"2024-12-16","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[1],"tags":[27,35,17,34,31,33],"class_list":["post-4666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-care-economy","tag-care-economy","tag-child-care","tag-childcare","tag-election","tag-family-care","tag-policy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why we\u2019re optimistic about care advocacy in 2025 - Care.com Corporate<\/title>\n<meta name=\"description\" content=\"The election may be over, but the fight for care continues. 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Find out how Care.com is advocating for bipartisan family care solutions in 2025.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.care.com\/about\/child-care-senior-care-advocacy\/\" \/>\n<meta property=\"og:site_name\" content=\"Care.com Corporate\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-16T15:25:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-02T08:49:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.care.com\/about\/wp-content\/uploads\/sites\/4\/2024\/12\/December-2024-Why-we-are-optimistic-about-care-advocacy-in-2025.png\" \/>\n\t<meta property=\"og:image:width\" content=\"726\" \/>\n\t<meta property=\"og:image:height\" content=\"485\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Brad Wilson, CEO\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brad Wilson, CEO\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.care.com\\\/about\\\/child-care-senior-care-advocacy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.care.com\\\/about\\\/child-care-senior-care-advocacy\\\/\"},\"author\":{\"name\":\"Brad Wilson, CEO\",\"@id\":\"https:\\\/\\\/www.care.com\\\/about\\\/#\\\/schema\\\/person\\\/71f7c7f22edb52d5492c577adcda4641\"},\"headline\":\"Why we\u2019re optimistic about care advocacy in 2025\",\"datePublished\":\"2024-12-16T15:25:56+00:00\",\"dateModified\":\"2025-06-02T08:49:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.care.com\\\/about\\\/child-care-senior-care-advocacy\\\/\"},\"wordCount\":431,\"publisher\":{\"@id\":\"https:\\\/\\\/www.care.com\\\/about\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.care.com\\\/about\\\/child-care-senior-care-advocacy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.care.com\\\/about\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2024\\\/12\\\/December-2024-Why-we-are-optimistic-about-care-advocacy-in-2025.png\",\"keywords\":[\"care economy\",\"child care\",\"childcare\",\"election\",\"family care\",\"policy\"],\"articleSection\":[\"Care Economy\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2024\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.care.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.care.com\\\/about\\\/child-care-senior-care-advocacy\\\/\",\"url\":\"https:\\\/\\\/www.care.com\\\/about\\\/child-care-senior-care-advocacy\\\/\",\"name\":\"Why we\u2019re optimistic about care advocacy in 2025 - Care.com Corporate\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.care.com\\\/about\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.care.com\\\/about\\\/child-care-senior-care-advocacy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.care.com\\\/about\\\/child-care-senior-care-advocacy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.care.com\\\/about\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2024\\\/12\\\/December-2024-Why-we-are-optimistic-about-care-advocacy-in-2025.png\",\"datePublished\":\"2024-12-16T15:25:56+00:00\",\"dateModified\":\"2025-06-02T08:49:07+00:00\",\"description\":\"The election may be over, but the fight for care continues. 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Wilson was appointed CEO of Care.com in June 2023 after having helped build and grow several major consumer brands. As CEO, he is responsible for Care.com\u2019s strategic direction, leadership and growth, as well as its commitment to deliver on its mission to transform how families around the world connect with and manage care for their loved ones. Prior to joining Care.com, Brad was both General Manager for the US business of HBO Max and Executive Vice President of Global Data Sciences and CRM from 2020-2022. During his tenure, he drove substantial subscriber growth, played a key role in launching HBO Max in 61 countries, and led meaningful improvement across global subscriber retention and customer satisfaction metrics. Previously, Brad was Executive Vice President of Marketing for Disney+ and helped launch the service, the first of its kind for The Walt Disney Company, across the US and in international markets. Disney+ has been recognized as the fastest-growing subscription service on record. He also co-led the launch of the Disney Bundle service, combining Disney+, ESPN+ and Hulu into a single consumer offering. Earlier, Brad was Chief Marketing Officer and Head of Customer Operations for LendingTree, repositioning the brand and driving record revenue and profitability. From 2011-2015, he served as Chief Marketing Officer of Travelocity before being elevated to General Manager of the company, during which time he delivered the highest customer growth and total profitability in the brand\u2019s history. Brad previously held roles at Nutrisystem, Inc. and Match.com. Recognized in 2021 by Business Insider as one of the \u201cChief Marketing Officers to Watch,\u201d Brad has also spoken at major events including the Digital Entertainment World 2022 Annual Conference (keynote) and Stanford Graduate School of Business (guest speaker, 2021). 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Wilson was appointed CEO of Care.com in June 2023 after having helped build and grow several major consumer brands. As CEO, he is responsible for Care.com\u2019s strategic direction, leadership and growth, as well as its commitment to deliver on its mission to transform how families around the world connect with and manage care for their loved ones. Prior to joining Care.com, Brad was both General Manager for the US business of HBO Max and Executive Vice President of Global Data Sciences and CRM from 2020-2022. During his tenure, he drove substantial subscriber growth, played a key role in launching HBO Max in 61 countries, and led meaningful improvement across global subscriber retention and customer satisfaction metrics. Previously, Brad was Executive Vice President of Marketing for Disney+ and helped launch the service, the first of its kind for The Walt Disney Company, across the US and in international markets. Disney+ has been recognized as the fastest-growing subscription service on record. He also co-led the launch of the Disney Bundle service, combining Disney+, ESPN+ and Hulu into a single consumer offering. Earlier, Brad was Chief Marketing Officer and Head of Customer Operations for LendingTree, repositioning the brand and driving record revenue and profitability. From 2011-2015, he served as Chief Marketing Officer of Travelocity before being elevated to General Manager of the company, during which time he delivered the highest customer growth and total profitability in the brand\u2019s history. Brad previously held roles at Nutrisystem, Inc. and Match.com. Recognized in 2021 by Business Insider as one of the \u201cChief Marketing Officers to Watch,\u201d Brad has also spoken at major events including the Digital Entertainment World 2022 Annual Conference (keynote) and Stanford Graduate School of Business (guest speaker, 2021). He currently serves as an advisor for Koddi and Advisor.com, two technology start-ups, and previously served on the Board of Directors for SmarTours and Carparts.com. Brad received his MBA from the Cox School of Business at Southern Methodist University and his BS from the University of Texas at Austin. 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