{"id":4448,"date":"2024-07-02T16:35:23","date_gmt":"2024-07-02T16:35:23","guid":{"rendered":"https:\/\/www.care.com\/about\/?p=4448"},"modified":"2024-07-02T16:35:23","modified_gmt":"2024-07-02T16:35:23","slug":"child-care-two-steps-forward-one-step-back","status":"publish","type":"post","link":"https:\/\/www.care.com\/about\/child-care-two-steps-forward-one-step-back\/","title":{"rendered":"Child care: Two steps forward, one step back"},"content":{"rendered":"<p>June marked my first anniversary as CEO of Care. I was drawn to the Company and the role in no small part because I deeply believe in the impact care has and can have on all our lives. Over the course of the last year, that belief has only deepened as has my appreciation for the complexity that surrounds the topic of care.<\/p><p>Care is personal and also societal. It is about the family and also the economy. Care is comforting to have yet challenging to find. Care needs arise and can change at a moment&rsquo;s notice, but solving our care crisis is moving at a snail&rsquo;s pace.<\/p><p>Consider the everyday scenarios that can lead to a need for care: a sudden daycare closure and commensurate waitlists, a child home with a cold, or a grandparent unable to watch the kids for the night. When common occurrences like these take place, more than routines are upended. Our economy is as well, as parents miss work (sometimes a paycheck) and workplace productivity drops. And yet, despite the universality of these experiences and the scope of their impact at scale, Congress still has not prioritized child care investment and reform. In so many other ways, I look at the last 12 months and think &ldquo;what a difference a year makes&rdquo; but when it comes to fixing America&rsquo;s child care crisis, I have to ask: &ldquo;what difference <em>did<\/em> a year make?&rdquo;.<\/p><h2 class=\"wp-block-heading\" id=\"h-highs-and-lows\"><strong>Highs and lows<\/strong><\/h2><p>There have been some tangible victories including the<a href=\"https:\/\/tcf.org\/content\/commentary\/chips-act-child-care-requirements-already-showing-promise\/\" target=\"_blank\" rel=\"noreferrer noopener\"> CHIPs Act<\/a>, President Biden&rsquo;s<a href=\"https:\/\/www.whitehouse.gov\/briefing-room\/presidential-actions\/2023\/04\/18\/executive-order-on-increasing-access-to-high-quality-care-and-supporting-caregivers\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Executive Order<\/a> on Increasing Access to High-Quality Care and Supporting Caregivers, the proposed expansion to the<a href=\"https:\/\/www.cbpp.org\/blog\/bipartisan-child-tax-credit-expansion-would-benefit-about-6-million-young-children\" target=\"_blank\" rel=\"noreferrer noopener\"> Child Tax Credit<\/a>, and a<a href=\"https:\/\/www.axios.com\/2023\/09\/01\/working-mothers-labor-market-women-equality\" target=\"_blank\" rel=\"noreferrer noopener\"> record-high percentage<\/a> of working mothers with young children. However, we must acknowledge that some of these wins are fragile. The child tax credit legislation is far smaller than the levels we saw during the pandemic. And, despite passing with a strong vote through the House of Representatives, it remains stalled in the Senate.<\/p><p>The much celebrated return of women to the workforce at pre-pandemic levels could also be precarious. One of the low points of the last year was reaching the child care cliff and the lapse of pandemic-era child care funding in September. As the clock wound down, caregivers faced immense emotional distress as they awaited news about potential funding cuts and had to confront the prospect of losing their businesses while parents were equally anxious about where they would turn for care. The Biden administration&rsquo;s attempt to revive this funding was commendable, but Congress failed to act. Just two months after the funding expired, we found that<a href=\"https:\/\/www.care.com\/c\/how-much-does-child-care-cost\/\" target=\"_blank\" rel=\"noreferrer noopener\"> 40% of families<\/a> were already feeling the impact by shelling out more money for care, with many expecting to spend an additional $7,000 this year due to the funding loss.<\/p><p>In past issues of this blog, we have highlighted those lawmakers who have been working diligently to<a href=\"https:\/\/www.care.com\/about\/the-child-tax-credit-one-step-forward-but-not-the-last\/\" target=\"_blank\" rel=\"noreferrer noopener\"> introduce legislation<\/a> intended to strengthen the child care sector and reduce costs for parents. To them, I want to say thank you and applaud their efforts. Unfortunately, these bills often get stuck in the introduction phase, and don&rsquo;t make it to a vote so real policy action remains elusive.<\/p><p>Encouragingly, Secretary of Commerce Gina Raimondo, helped bring the conversation about accessible child care and workforce growth to the forefront through the first ever National Child Care Innovation Summit on June 27<sup>th<\/sup>. The event brought together key players, including Care.com, to talk about innovative solutions being implemented around the country, the critical importance of the involvement of employers in this conversation, and the need for forward thinking public-private collaboration to solve this crisis.<\/p><h2 class=\"wp-block-heading\" id=\"h-parents-standing-together-we-can-drive-change\"><strong>Parents, standing together, we can drive change<\/strong><\/h2><p>They say the squeaky wheel gets the grease. Well, we proved that last week. Alongside Moms First and several other for-profit and nonprofit organizations, we succeeded in getting a question asked about child care at the presidential debate. Unfortunately, we did not get the answers American families deserve.<\/p><p>But we will not be deterred, nor should you. We will continue our partnership efforts with groups like Moms First until we do get answers. We will share our efforts in ways you can get involved here in this blog. We will not let up. Too much is at stake and too much time has gone by with too little action. Ask yourselves if we can afford to wait much longer? I do not believe we can.<\/p>","protected":false},"excerpt":{"rendered":"<p>Join Brad Wilson as he reflects on a year of leading Care.com, highlighting the progress made and the challenges faced in the child care sector.<\/p>\n","protected":false},"author":1440,"featured_media":4450,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"enable_toc":false,"care_reviewed_by":0,"care_post_updated_flag":false,"care_updated_date":"","last_update":"2024-07-02","footnotes":""},"categories":[1],"tags":[27,35,17,26,34,33],"class_list":["post-4448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-care-economy","tag-care-economy","tag-child-care","tag-childcare","tag-childcare-cliff","tag-election","tag-policy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Child care: Two steps forward, one step back - 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Wilson was appointed CEO of Care.com in June 2023 after having helped build and grow several major consumer brands. As CEO, he is responsible for Care.com\u2019s strategic direction, leadership and growth, as well as its commitment to deliver on its mission to transform how families around the world connect with and manage care for their loved ones. Prior to joining Care.com, Brad was both General Manager for the US business of HBO Max and Executive Vice President of Global Data Sciences and CRM from 2020-2022. During his tenure, he drove substantial subscriber growth, played a key role in launching HBO Max in 61 countries, and led meaningful improvement across global subscriber retention and customer satisfaction metrics. Previously, Brad was Executive Vice President of Marketing for Disney+ and helped launch the service, the first of its kind for The Walt Disney Company, across the US and in international markets. Disney+ has been recognized as the fastest-growing subscription service on record. He also co-led the launch of the Disney Bundle service, combining Disney+, ESPN+ and Hulu into a single consumer offering. Earlier, Brad was Chief Marketing Officer and Head of Customer Operations for LendingTree, repositioning the brand and driving record revenue and profitability. From 2011-2015, he served as Chief Marketing Officer of Travelocity before being elevated to General Manager of the company, during which time he delivered the highest customer growth and total profitability in the brand\u2019s history. Brad previously held roles at Nutrisystem, Inc. and Match.com. Recognized in 2021 by Business Insider as one of the \u201cChief Marketing Officers to Watch,\u201d Brad has also spoken at major events including the Digital Entertainment World 2022 Annual Conference (keynote) and Stanford Graduate School of Business (guest speaker, 2021). He currently serves as an advisor for Koddi and Advisor.com, two technology start-ups, and previously served on the Board of Directors for SmarTours and Carparts.com. Brad received his MBA from the Cox School of Business at Southern Methodist University and his BS from the University of Texas at Austin. 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Wilson was appointed CEO of Care.com in June 2023 after having helped build and grow several major consumer brands. As CEO, he is responsible for Care.com\u2019s strategic direction, leadership and growth, as well as its commitment to deliver on its mission to transform how families around the world connect with and manage care for their loved ones. Prior to joining Care.com, Brad was both General Manager for the US business of HBO Max and Executive Vice President of Global Data Sciences and CRM from 2020-2022. During his tenure, he drove substantial subscriber growth, played a key role in launching HBO Max in 61 countries, and led meaningful improvement across global subscriber retention and customer satisfaction metrics. Previously, Brad was Executive Vice President of Marketing for Disney+ and helped launch the service, the first of its kind for The Walt Disney Company, across the US and in international markets. Disney+ has been recognized as the fastest-growing subscription service on record. He also co-led the launch of the Disney Bundle service, combining Disney+, ESPN+ and Hulu into a single consumer offering. Earlier, Brad was Chief Marketing Officer and Head of Customer Operations for LendingTree, repositioning the brand and driving record revenue and profitability. From 2011-2015, he served as Chief Marketing Officer of Travelocity before being elevated to General Manager of the company, during which time he delivered the highest customer growth and total profitability in the brand\u2019s history. Brad previously held roles at Nutrisystem, Inc. and Match.com. Recognized in 2021 by Business Insider as one of the \u201cChief Marketing Officers to Watch,\u201d Brad has also spoken at major events including the Digital Entertainment World 2022 Annual Conference (keynote) and Stanford Graduate School of Business (guest speaker, 2021). He currently serves as an advisor for Koddi and Advisor.com, two technology start-ups, and previously served on the Board of Directors for SmarTours and Carparts.com. Brad received his MBA from the Cox School of Business at Southern Methodist University and his BS from the University of Texas at Austin. 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