About Us

Alex Sherman

Alex Sherman

General Manager, Lifemart

"As a parent, there’s little that compares to the peace of mind you have when you’ve found the right caregivers for your children. It’s even more profound when you realize these amazing caregivers have a huge and lasting impact on your children as they grow. I’ve seen it with my kids and being part of Care.com enables me to help other parents have this same type of experience."

Alex Sherman was appointed General Manager of LifeMart, the employee and member discount unit of Care.com, in October 2020. In this capacity, Alex is responsible for LifeMart’s strategic direction, leadership and growth, including driving value for and engagement of Care.com’s members and clients through the timely delivery of exclusive discounts on thousands of relevant products and services. LifeMart is part of LifeCare which was acquired by Care.com in October 2020.

Alex brings more than 25 years of experience in digital marketing, subscription management, affiliate marketing and ecommerce with a legacy of driving growth at both early stage and established companies. Prior to joining LifeMart as Senior Vice President in 2017, he held various executive positions at companies including TicketNetwork, Webloyalty, and R/GA among others.

Alex earned his BA in Philosophy from Colgate University.