Small Business Advice

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From marketing and recruiting to managing the day-to-day, find tips and advice for care professionals and small business owners that can help you run your business.
Your business needs are two-fold. Now our service is, too. With Care.com Business Marketplace you can take advantage of both our marketing and recruitment options—making it easy to connect with the right families and hire the right staff, all in one place.

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Local marketing for businesses in the care industry is challenging. Check out this 5-step guide for marketing your care business at Care.com.
Improve your time management with these tips from Care.com
You're looking to find the right employee for your small business -- whether it's a budding dog sitting company, a day care program or a housecleaning business. But finding that perfect fit isn’t...
Care.com provides tips for learning why your employees are leaving.
For new entrepreneurs starting caregiving companies, getting your finances straight can be a challenge. Care.com provides expert financial advice.
Pet care is a billion-dollar industry, but tapping into it is easier said than done.Making the transition from pet lover to pet care pro means figuring out the licenses, certifications, start-up costs...
The best advertising is free, so follow Care.com's advice for increasing word-of-mouth referrals.
From Intuit to Twitter, a little tech savvy can go a long way when it comes to running a successful small business.
When you're applying to jobs on Care.com, what's one of the most important things to have on your profile? A great profile picture!In fact, you're more than twice as likely to be contacted...
As a small business owner, your company lives based on your customers. Want to improve your business? Focus on improving customer relations and keeping them happy.And if you run a business that focuses...
Size does matter -- and sometimes, staying small can be to a care provider's advantage. Care.com explains how.
For small business owners, posting a job online is like casting a line out into the ocean. without the right bait, there's no telling what you'll reel in.
Start hiring the right people to take your small business to the next level.
Opening a small business can feel overwhelming. You've had a dream of starting a day care center or housekeeping company -- and now it's finally happening! But important details and steps can be overlooked...
In today's economy, saving money can make or break a small business. Costs, including overhead and supplies can eat into the profits that an otherwise successful small business can make. Here a few steps...
As a care professional, you know working in the care industry is one of the most personally and professionally rewarding careers around. Helping others who need you is gratifying.  But as a business,...
You've always wanted to be your own boss, and now that you are, you might wonder why owning a business is so hard. "Running a small business is very different from working in a large company," explains...
When you run a small business, taking a vacation isn't as simple as asking your supervisor for a few weeks off. You have to do a lot of planning to make sure everything remains operational in your absence....
One of the most common questions we get from small business owners on Care.com is how they can achieve the illusive concept of work-life balance. Achieving this balance means something different for everyone....
Their resume might not raise any red flags, but that doesn't mean they're the right fit for your small business.
Employee retention is especially important when you only have a few staff members. Your employees and their long-term happiness and commitment to your business can make all the difference. Yet small businesses...
According to iconic folksinger Bob Dylan, "We've all gotta serve somebody", but that may not necessarily pertain to small business owners. Even in a less-than-robust economy, owning your...
Even for the most seasoned practitioners, running a small business requires experimentation. And this is especially true in the care industry! You can develop the perfect business plan, learn from the...
Small business ownership and tax expertise don't necessarily go hand-in-hand. We'll address some common mistakes small business owners make.
Independent care professionals can appeal to clients in ways the big guys can't.
Whether you?re coming from Corporate America or running a small care business, these Care.com tips will help cut the stress of working at home
Hire the right employees to take your small business to the next level
It’s difficult to keep a small business up and running, so the importance of finding and keeping the right clients cannot be overstated. This is perhaps even truer for caregiving businesses, where...
You're not just care professionals, you're problem solvers. So stop advertising your services and start selling solutions.
From school vacations to seasonal specials, summer presents a greater need for care services.
Small businesses are prime targets for cybercrime. Learn how to care professionals can protect themselves. all.
How to keep your employees motivated to learn and grow as professional caregivers.
It's summer time, and that means kids are spending a lot of time at day care. And it also means spending a lot of time outside.Of course, you can only let the kids run through the sprinklers so many times...
Market close to intent and attract the right clients to your small business.
Avoid costly hiring mistakes with advice from small business owners
Do you own a care-related business, such as a day care, kennel or senior care facility? Business owners like you are always looking for ways to improve their bottom line. But those ways don't have...
From marketing tips to discounts and deals, 'tis the season for care professionals and small businesses to drum up a bit of extra business.
If you run a care-related business (like an in-home care service, house cleaning company or pet sitting business), the holiday season is more than a time of celebration. It's also an opportunity to...
Job hunters lie on their resumes more often than you?d think. Keep an eye out for these areas, where embellishment is common.
Hiring good employees doesn't have to be so hard. Follow these steps to find and hire quality talent to your small business.
Capitalize on the back-to-school crush with these tips.
Even if you're the best child care provider out there, you won't attract clients if your rates are too high. (Or too low, for that matter: Parents might assume you're under-priced because you're under-qualified.)
Once upon a time, all you needed to run a small business was a little bit of capital and a dream. Today, business owners must create and maintain websites, as well as tend to the daily to-do list of managing...
While a great idea might be the spark that sets a small business in motion, it needs fuel to keep going. And that “fuel” comes in the form of financing.Most startups get their financing through...
When you have a small business, closing it in the event of bad weather can have a big impact on your business. And when you run a care-related business, your customers may still need care -- come rain,...
When you run a small business, like a day care or in-home care service, expansion can be a daring step. When done correctly, it can spur profit and foster growth. But how do you know if your business is...
Tap into our national network of qualified caregivers to satisfy your hiring needs.
For care professionals, setting the right price can make or break a business.
Marketing
Marketing is key to the success of small businesses. Here's what to avoid when marketing your care business online.
Use the holiday season to promote your small business, just steer clear of these common marketing cliches.
From social media to how-to videos, help your small care business stand out online with these quick tricks.
If you?re not engaging in social media marketing, you care business is missing out on opportunities to engage with customers.
For small businesses, online marketing and social media can be a big difference maker.
Recruiting and Hiring
When you have a small business whether its a small family child care center or a booming tutoring business a little known, yet hugely important, truth is that you should always be recruiting.Why? If...
Social media can be a valuable tool to find care professionals who'd be perfect employees for your small business.
For a small care business, one open position can cause a serious problem. But if you have developed a pool of professional caregivers to choose from when hiring needs arise, it will make it easier to find...
Seize that seasonal business by hiring the holiday help you need.
You know developing a hiring pipeline is key to the success of your business. But do you know where to find the right candidates?
Financial Accounting
Without proper pricing, you can?t get your business up and running. But where do you begin?
Additional Small Business Tips
The holidays can be a hectic, stressful time for small businesses. But with these tips for scheduling and staffing you can set your care business up for success
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