CALLING ALL CARE HEROES to Honor Moms, Babysitters, Nannies and Other Family Caregivers

Waltham, MA--April 22, 2008-- With Mother's Day approaching, is sponsoring the 1st Annual Celebrating Care Heroes contest - a chance for individuals to recognize special caregivers that have impacted their lives.

The company is looking for real life care heroes to be the new face of Through May 31, 2008, interested applicants can visit to tell about what makes their mothers, daughters, wives, babysitters, nannies, or even themselves deserving of the title of Care Hero. Two grand prize winners will be featured in national TV commercials, in addition to being awarded a $400 American Express gift card and a $100 spa gift certificate.

"May is a time when we pay tribute to moms for all their love and hard work," said Sheila Marcelo, Founder and CEO of "We thought it was fitting to honor not only mothers, but the many caregivers out there who provide love and support to families on a daily basis."

To enter, applicants can visit and simply answer the question: "What makes your Care Hero special?" Emails and photos can be sent to If you or your Care Hero is a natural in front of the camera, upload a video to You Tube and send a link with your submission to

Launched in May 2007, helps families to find babysitters, nannies, tutors, senior care providers and pet sitters through a national network of trusted providers. With local search options currently available in more than 40 major cities across the United States, provides members with provider profiles that have been reviewed by a team of experienced moms, free background checks, recorded reference and provider ratings.

For more information on how to find child care, tutoring, senior care, pet care and housekeeping using, visit

Founded in 2006, is the largest and fastest growing service used by families to find high-quality caregivers, providing a trusted place to easily connect, share caregiving experiences and get advice. The company addresses the unique lifecycle of care needs that each family goes through-child care, special needs care, tutoring and lessons, senior care, pet care, housekeeping and more. The service helps families find and select the best care possible based on detailed profiles, background checks and references for hundreds of thousands of mom-reviewed providers who seek to share their services. Through its for Recruiters service, also enables companies to find high-quality caregiving employees. For more information, visit