NEW STUDY FINDS MAJORITY OF PARENTS BELIEVE THAT KIDS AGES 2-12 CURSE MORE THAN WHEN THEY WERE CHILDREN

Eight out of Ten Parents Admit to Cursing in Front of Their Children

Waltham, MA (July 5, 2011) - According to a national survey commissioned by Care.com, Inc. (http://www.care.com), parents believe that cursing has become more prevalent in today's society, particularly among children.  Eighty-six percent of parents who responded to the online survey agree - and 52% agree strongly - that kids ages 2-12 today are cursing more than when they themselves were children.

Care.com, Inc., the premier source of trustworthy family care options, including profiles of hundreds of thousands of babysitters, nannies, and senior caregivers, also found that while 93% of parents have made an effort not to curse in front of their child, eight out of ten reveal that they have cursed in their child's presence.  Additionally, a majority of parents (54%) reveal that their child has cursed in front of them.  Twelve percent admit that the child was repeating a curse a parent had said, and 20% believe that the child didn't understand the impact of what he or she was saying.

Nearly forty percent (39%) of the time, parents of a child who cursed blame other children, either from day care, a playgroup or older siblings.  More than a third (34%) blame television, games and movies, though nearly a quarter (24%) blame themselves or their spouses. 

Despite the universal belief that kids are cursing more, nearly a quarter (23%) revealed that they were shocked to hear a child of theirs curse.  While more than three-quarters (77%) explained that it was a 'bad' word, ten percent laughed. 

"Cursing is something that is definitely going to happen, and parents should know this is something to expect and not a reflection of being a bad parent," said Care.com's Parenting Expert and psychotherapist Dr. Robi Ludwig. "However, there are steps parents can take to stop the language before it continues, from creating consequences to monitoring the TV shows and movies your kids watch to correcting houseguests and encouraging the use of alternate words."

Visit Care.com for a full list of Dr. Ludwig's tips on how to prevent your children from cursing.

The Care.com survey was conducted via an online survey at Care.com among 700 parents from June 15, 2011 - June 27, 2011.

About Care.com, Inc.

Founded in 2006, Care.com is the largest and fastest growing service used by families to find high-quality caregivers, providing a trusted place to easily connect, share caregiving experiences and get advice. The company addresses the unique lifecycle of care needs that each family goes through-child care, special needs care, tutoring and lessons, senior care, pet care, housekeeping and more. The service helps families find and select the best care available based on detailed profiles, background checks and references for hundreds of thousands of mom-reviewed and pre-screened providers who seek to share their services. Through its Care.com Employer Program, corporations can offer Care.com memberships as a benefit to employees. www.care.com.