CARE.COM LAUNCHES MARKETPLACE FOR CONNECTING FAMILIES WITH QUALIFIED CARE PROVIDERS
New Site Offers Safe and Easy Way to Find Babysitters, Pet Care, Senior Care and Tutoring
Waltham, MA--May 7, 2007--Care.com (http://www.care.com/), an online marketplace connecting people seeking care services with a national and local network of trusted providers, today announced the launch of its website and the introduction of easy-to-use personalized services that help families effectively manage needs in child care, senior care, pet care and tutoring. The website offers a single destination for people seeking expert advice and practical tools for finding the best options and resources that address their specific care needs. It also offers a reliable platform for qualified caregivers to promote services and connect with prospective families on a local and national scale.
As a subscription-based business, Care.com charges care seekers a monthly fee as low as $10 USD for unlimited access to a trusted network of providers, free background checks on every prospective care provider, e-newsletters offering expert advice, and a wealth of valuable information to help people achieve lifestyle balance amidst ever-changing care needs. Care.com gives care providers the opportunity to list their services for free. In addition, the site offers an inexpensive alternative for families so they always have access to backup or emergency care.
"Care.com is delivering a valuable service to busy individuals who require affordable access to trusted resources that support the full lifecycle of family care needs - whether it's for a babysitter, nanny, au pair, senior care, tutor, dog walker, or other care provider," said Sheila Lirio Marcelo, president, CEO, and founder of Care.com. "People are increasingly relying on the Internet to address and simplify key aspects of their personal lives, as evidenced through online dating, job searches, banking, shopping, and more. Leveraging this shifting momentum, we have identified a unique opportunity to help families across the country by establishing a secure, interactive online community for individuals seeking quality care and opportunities to provide that care."
Unlike similar sites that offer a single area of care, Care.com is the only website providing customers a breadth of services for children, pets, seniors, and students. In addition, the site offers mom-reviewed provider information, video profiles, and a reference database accessible by all subscribers. These critical measures offer users an added layer of confidence and security when making important decisions regarding personal family care needs.
An estimated 16 million Americans, called the "Sandwich Generation," are currently caring for their parents and children, while also working to maintain busy careers and other family responsibilities. That number is expected to increase over the next several years with the aging baby boomer population, and will ultimately have a direct impact on this new generation of care seekers. As family dynamics continue to shift, Care.com is providing a safe, efficient, and centralized way to meet these evolving needs. The company has established a growing national footprint currently spanning more than 20 metropolitan cities across the U.S, and delivers local search options for subscribers to access on-demand.
For more information on the full scope of services, and to learn more about how the company is helping people make smart care connections, visit http://www.care.com/.
Founded in 2006, Care.com is the largest and fastest growing service used by families to find high-quality caregivers, providing a trusted place to easily connect, share caregiving experiences and get advice. The company addresses the unique lifecycle of care needs that each family goes through-child care, special needs care, tutoring and lessons, senior care, pet care, housekeeping and more. The service helps families find and select the best care possible based on detailed profiles, background checks and references for hundreds of thousands of mom-reviewed providers who seek to share their services. Through its Care.com for Recruiters service, Care.com also enables companies to find high-quality caregiving employees. For more information, visit http://www.care.com/.