Care is a global need without geographic or demographic boundaries.
At some point, every person and every family will have care needs, be it for children, seniors, pets or even homes. Our mission is to improve the lives of families and caregivers by helping them connect in a reliable and easy way. Our solutions help families make informed decisions in one of the most important and highly considered aspects of their family life: finding and managing quality care for their loved ones. In providing families a comprehensive marketplace for care, we are also building the largest global destination for quality caregivers to find fulfilling employment and career opportunities. We strive to help our members - families and caregivers - pursue their passions and fulfill the basic human need of caring for each other.
Founder and CEO Sheila Lirio Marcelo wanted to transform the way families and businesses around the world address their care needs. Care.com launched in the U.S. in 2007 and today, we are the world's largest online marketplace for finding and managing family care, with more than 17.8 million members, spanning 16 countries. On average, four out of five families subscribing to our site find their caregiver on Care.com, and a new job is posted every 30 seconds in the U.S.
Care.com's premise is simple: Our consumer matching solutions allow families to search for, qualify, vet, connect with, and ultimately select caregivers in a low-cost, reliable and easy way. Our platform also provides caregivers with solutions to create personal profiles, describe their unique skills and experience, and otherwise differentiate themselves in a highly fragmented marketplace.
We understand that care is an exceptionally personal matter and impacts the most important aspect of families' lives which is why we provide an array of services and resources to help families make safer and more informed hiring decisions. The Care.com Safety Center offers a comprehensive Safety Guide, which details numerous tools, resources and tips to assist families through the search and hiring process. Through third-parties, we also offer three tiers of background checks which vary in comprehensiveness.
Care.com's global footprint began to expand in 2012 when we launched in the UK and Canada, followed by the acquisition of Berlin-based Besser Betreut, the largest online care portal in Europe. In every territory in which we operate, the fundamental service remains the same but is tailored to meet the unique cultural needs of its membership.
As Care.com has grown, so has the scope of the products and services we offer. Our consumer payments solutions enable families to not only electronically pay a caregiver but also subscribe for tax preparation services through our Care.com HomePay product. We have also expanded our marketplace beyond the direct family-to-caregiver interaction. We currently serve employers by providing access to our platform to more than 600,000 employer-sponsored families, and we enable care-related businesses, such as daycare centers, nanny agencies and home care agencies, to market their services to our care-seeking families and recruit our caregiver members. As a further extension of our marketplace for families, Care.com also sells curated products for children, through Citrus Lane, the leading social commerce platform designed for moms.
At Care.com, There for YouSM isn't just our mission, it's our passion. As a one-stop-shop for families to meet all their care needs, we understand that one size doesn't fit all. Our goal is to provide families with as many options as possible so everyone can find the care that best fits their unique needs.